12 Marketing Trends Defining 2026: How AI Is Reshaping eCommerce

VIP Breakfast - New York City, NY (NRF)

Jan 13, 2026 8:00 AM11:00 AM EDT

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Event Description

What will matter most in marketing next year? Join us for a pre-NRF breakfast panel examining the 12 most critical trends shaping marketing in 2026, from AI-powered decisioning to the evolution of attribution, personalization, and fulfillment-led experiences. Hear directly on how these trends are already influencing growth and where to focus next.

BWG Connect & NetElixir invite you to join us for an networking & an interactive discussion over breakfast before a full day at NRF with your peers! We'll explore the latest trends in the space and get your questions answered.

As always, there will be no sales pitches and breakfast is complimentary.

Registration is limited and RSVP is required.

Discussion Topics

  • Which performance marketing metrics matter in 2026, and which legacy KPIs are losing signal
  • How to rethink attribution and incrementality in an agent-driven, AI-influenced buying journey
  • Where personalization meets efficiency, and how brands can scale relevance without added complexity
  • How leading brands are preparing their media, data, and tech stacks for 2026 growth
  • Key insights from NetElixir’s AI Sparks on how AI is reshaping eCommerce discovery, decision-making, and performance

Event Partners

NetElixir

NetElixir is a fanatically analytical AI-First Digital Agency dedicated to helping eCommerce retailers find and acquire new high-value customers.

Connect with NetElixir

Guest Speakers

Udayan Bose LinkedIn

Co-Founder & CEO of NetElixir, Inc.

Udayan Bose is the Co-Founder and CEO of NetElixir, a digital marketing agency designed to help the growth of eCommerce businesses, B2B companies, and retail brands through strategic solutions and an AI-powered platform. Udayan is also the Co-founder of The Udaan Trust, a nonprofit foundation of NetElixir that supports underprivileged young women in India to pursue their education goals and build successful careers.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Event Moderator

Udayan Bose LinkedIn

Co-Founder & CEO of NetElixir, Inc.

Udayan Bose is the Co-Founder and CEO of NetElixir, a digital marketing agency designed to help the growth of eCommerce businesses, B2B companies, and retail brands through strategic solutions and an AI-powered platform. Udayan is also the Co-founder of The Udaan Trust, a nonprofit foundation of NetElixir that supports underprivileged young women in India to pursue their education goals and build successful careers.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Interested in joining? Request an invitation below.

Please provide the information and we will be in touch!

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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