12 Marketing Trends Defining 2026: How AI Is Reshaping eCommerce

VIP Breakfast - New York City, NY (NRF)

Jan 13, 2026 8:00 AM - 11:00 AM EDT

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What You'll Learn

How AI-mediated discovery is reshaping demand, visibility, and influence
Why brand trust and authority are becoming performance multipliers
Which metrics matter in 2026 as legacy KPIs lose signal
How attribution and incrementality evolve in AI-influenced journeys
Where personalization gives way to real-time, situational relevance
Why experimentation velocity is overtaking data ownership as a growth advantage
How AI automation is shifting value toward strategy, orchestration, and human judgment
What it takes to prepare media, data, and tech stacks for AI-first growth
Plus: an AI Sparks–inspired closing takeaway and giveaway. Seating is limited.

Event Partners

NetElixir

NetElixir is a fanatically analytical AI-First Digital Agency dedicated to helping eCommerce retailers find and acquire new high-value customers.

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Guest Speakers

Udayan Bose LinkedIn

Co-Founder & CEO of NetElixir, Inc.

Udayan Bose is the Co-Founder and CEO of NetElixir, a digital marketing agency designed to help the growth of eCommerce businesses, B2B companies, and retail brands through strategic solutions and an AI-powered platform. Udayan is also the Co-founder of The Udaan Trust, a nonprofit foundation of NetElixir that supports underprivileged young women in India to pursue their education goals and build successful careers.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Event Moderator

Udayan Bose LinkedIn

Co-Founder & CEO of NetElixir, Inc.

Udayan Bose is the Co-Founder and CEO of NetElixir, a digital marketing agency designed to help the growth of eCommerce businesses, B2B companies, and retail brands through strategic solutions and an AI-powered platform. Udayan is also the Co-founder of The Udaan Trust, a nonprofit foundation of NetElixir that supports underprivileged young women in India to pursue their education goals and build successful careers.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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