Join Aaron Conant for another episode of The Digital Deep Dive as he interviews Jacob Cooke, the Co-founder and CEO of WPIC Marketing + Technologies, about breaking into the China eCommerce market. Jacob explains how to drive sales and target consumer demographics, the costs of launching in the market, and the difference between China, Japan, and South Korean markets.

Tune in to the latest Digital Deep Dive episode as Aaron Conant welcomes Michael Zakkour, the Founder and Chief Strategist at 5 New Digital, back to the show to discuss leveraging immersive commerce to engage younger generations. Michael shares actionable steps for success in the new digital realm, the importance of interactive video content, and how to optimize your budget for experiential commerce.

In today’s episode of The Digital Deep Dive, Aaron Conant welcomes Steven Moy, the CEO of Barbarian, to discuss creating content for digital-first generations. Steven explains how to adapt to the digital paradigm shift, AI and the metaverse’s roles in the creative process, and how to budget for rapid content creation.

Tune in to this episode of The Digital Deep Dive as Aaron Conant hosts Brad Dey, the President of Dey’s End Consulting LLC, who shares strategies for a profitable Q4 on Shopify. Brad explains how he conducts tech stack audits, Shopify’s new releases and functions, and how to integrate Buy with Prime and Shopify.

Databases like Oracle can be costly, inaccessible, outdated, and offer limited cloud support. For innovative businesses wanting flexibility in the cloud, Enterprise Postgres is open-source and the fourth most used database in the world, offering a seamless transition from legacy applications to hybrid or cloud environments. 

Tune in to this episode of The Digital Deep Dive as Aaron Conant invites Meghan Corroon, the Co-founder and CEO of Clerdata, to speak about measuring incremental sales growth on retail media networks. Meghan explains the importance of incrementality, real-time marketing analytics, and how the evolution of retail media has impacted brand growth.

Zero Trust has become a widespread framework for verifying network use across every access point. As network and cloud security evolve, some organizations have adopted and deployed SASE (secure across service edge), which expands upon Zero Trust to consolidate layered security controls within a single cloud architecture.

In today’s episode of The Digital Deep Dive, Aaron Conant chats with Lauren Livak Gilbert, the Director of the Digital Shelf Institute, about digital’s place in organizational structures. Lauren talks about the barriers to rapid eCommerce acceleration, key shifts in organizational structures, and how to implement digital into business departments.

Customer reviews are the leading driver of purchasing decisions, influencing sales and product iterations. Amazon has expanded these capabilities by launching AI-generated review summaries. These tools collect and summarize the most relevant and frequent product feedback. The initial tests focused exclusively on electronics and small appliances before evolving to include hundreds of products across various categories.

Join Aaron Conant in today’s episode of The Digital Deep Dive as he welcomes the Co-founder and CEO of Cohley, Tom Logan, back to the show to discuss optimizing content for the shopper. Tom shares how brands can leverage authentic UGC content, how to optimize reviews to drive purchasing decisions, and considerations for generating creative content for retail media.