In today’s episode of The Digital Deep Dive, Aaron Conant welcomes Kim Rayburn, a Client Engagement Advisor at Cohley, for a discussion about leveraging the shopper’s voice through UGC content. Kim describes how to optimize UGC content, how AI is fundamentally altering paid media, and the top retail trends and priorities for 2024. 

Tune in to this segment of The Digital Deep Dive as Aaron Conant welcomes Udayan Bose, the Founder and CEO of NetElixir, back to the show to discuss the pressing digital marketing trends of the near future. Udayan explains his company’s AI-first efforts, how to manage rapidly changing digital marketing trends, and the growing potential of retail media.

Join Aaron Conant in this episode of The Digital Deep Dive as he chats with Nate Pinkston of Microsoft’s retail media department and Paul Brenner of Vibenomics about developing a retail media advertising strategy. Together, they share best practices for adopting retail media, how AI enhances retail media effectiveness, and how to leverage retail media for creative ad campaigns.

In today’s edition of The Digital Deep Dive, Corey Apirian, the CEO of Davinci Micro Fulfillment, returns to chat with Aaron Conant about DTC fulfillment considerations for 2024. Corey explains the importance of transparency in communicating delivery times, why CPG brands should have a DTC presence, and inventory management strategies for profitability.

In today’s episode of The Digital Deep Dive, Aaron Conant hosts Avi Moskowitz, the Co-founder and CEO of PrettyDamnQuick, for a conversation about increasing profitability through effective delivery. Avi shares how he conducts A/B testing at checkout, how to convert customers from checkout to delivery, and how to navigate shipping costs and delivery times.

In the latest episode of The Digital Deep Dive, Aaron Conant hosts Mike Black, the CMO of Profitero, who talks about the convergence of media, commerce, and the digital shelf. Mike addresses the democratization of eCommerce and technology, how to leverage software tools for paid media, and how data-driven insights boost content performance.

In today’s edition of The Digital Deep Dive, Aaron Conant welcomes Sreenath Reddy, the Founder of Intentwise, back to the show to discuss analyzing and grouping Amazon data. Sreenath shares how to align ad spend with product profitability, how to analyze incrementality, and his mission to unify data signals.

In this part two episode of The Digital Deep Dive, Michael Lebhar, the Co-founder and CEO of SellCord, returns to talk with Aaron Conant about advertising on Walmart.com. Michael discusses the rise of third-party sellers on the platform, how to reinvest in Walmart.com, and how to navigate the transition from Amazon to Walmart.com advertising. 

In today’s episode of The Digital Deep Dive, Aaron Conant returns to welcome Michael Lebhar, the Co-founder and CEO of SellCord, for a conversation about Walmart’s online marketplace. Michael shares Walmart’s most profitable categories, how to facilitate long-term growth and partnerships on the retail site, and how to transition to the platform. 

In today’s episode of The Digital Deep Dive, Aaron Conant welcomes Chris Bruderle, IAB’s Vice President of Industry Insights and Content Strategy, for a discussion about the exponential growth of retail media and CTV. Chris addresses the integration of CTV and retail and social media, his predictions for live digital shopping, and how to maximize retail media spend.