In this week’s episode of The Digital Deep Dive, Aaron Conant chats with Jana Weinstein, Director of Social Commerce at Blue Wheel, about TikTok's impact on social commerce. Jana shares insights from her experience launching TikTok Shop in the US.

Tune in to this episode of The Digital Deep Dive as Aaron Conant hosts Benjamin Davis, the Founder and CEO of TryNow, to talk about implementing a “try before you buy” solution. Benjamin discusses this model’s impact on cart value, how D2C categories are adopting this solution, and how TryNow reduces CAC.

Tune in to this episode of The Digital Deep Dive as Aaron Conant hosts Chris Perry, the Co-founder and Chief Learning Officer at firstmovr, to discuss optimizing content for the digital shelf. Chris explains how to test content creation tools, how to produce and measure full-funnel content, and firstmovr’s ENDCAPS educational program.

In this week’s episode of The Digital Deep Dive, Aaron Conant chats with Mike Black, the Chief Growth Officer at Profitero, about the future of eCommerce capabilities in businesses. Mike discusses results from Profitero’s 2024 eCommerce Organizational Benchmark study, the rise of integrated eCommerce teams, and the importance of collaborating with retailers.

Tune in to this episode of The Digital Deep Dive as Aaron Conant chats with Tim Zawislack about the past, present, and future of Amazon. Tim shares how to develop an omnichannel Amazon strategy, how to integrate AMC into your ads strategy, and what he learned from leading eCommerce efforts for legacy brands.

Tune in to this week’s episode of The Digital Deep Dive as Aaron Conant invites Chris Orzechowski, the Founder of West Egg Agency, to discuss launching ad campaigns on X. Chris shares X’s upcoming integrations, the platform’s profitability, and how to structure an ad budget for X.

In this week’s episode of The Digital Deep Dive, Aaron Conant chats with Justin Ruiss, the SVP of the Media Sector at BWG Strategy, about community-focused marketing and commerce. Justin also shares insights into the evolution of search, the rise of connected TV streaming, and the future of retail media. 

In this week’s episode of The Digital Deep Dive, Aaron Conant chats with Avi Moskowitz, the Co-founder and CEO of PrettyDamnQuick, about optimizing the checkout experience to convert customers. Avi explains how checkout optimization enhances profitability, how to segment customers for the holiday season, and the future of the checkout experience.

In this week’s episode of The Digital Deep Dive, Aaron Conant speaks with Max Sinclair, the Founder and CEO of Ecomtent, about optimizing product content for Amazon’s AI-powered search engine. Max talks about Rufus’ role in the future of search and SEO, the barriers to widespread AI adoption, and the use cases for AI-generated content and search. 

In this episode of The Digital Deep Dive, Aaron Conant chats with Mark Lotman and Noam Szpiro of Monocle about how to leverage customer incentives to drive conversions while maintaining profitability. Together, they discuss how to integrate Monocle into email, SMS, and direct mail campaigns, customer personalization trends, and their recommended software platforms.