With the expansion of automated technology, digital transformation is essential for acclimating to various changes in the digital space, including evolving consumer interests and operational strategies.

In today’s episode of The Digital Deep Dive, Aaron Conant chats with Matt Krueger, Vice President of Digital (Amazon & DTC) at EastPoint Sports, about the costs of running an eCommerce business. Matt shares how cost increases affect eCommerce business operations, strategies for navigating shipping and handling costs, and how brands should allocate advertising and marketing costs.

In today’s episode of The Digital Deep Dive, join Aaron Conant as he interviews David Glick, Chief Technology Officer at Flexe, about optimizing your fulfillment strategies. David explains how brands should consider various fulfillment options, Amazon’s Inbound Cross Dock (IXD), and how to manage supply chain operations.

Data centers provide solutions for organizations to store, process, and disseminate their IT operations and equipment. But, according to Brendan Walsh of World Wide Technology (WWT), the carbon “emissions from data centers are now very close to those from the airline industry,” making them the fifth largest electricity consumer worldwide. From a business standpoint, David Locke, EMEA Chief Technology Advisor at WWT, says that data centers comprise 20-25%, sometimes up to 40%, of a company’s total energy consumption.

In today’s episode of The Digital Deep Dive, Aaron Conant chats with Adam Epstein, Co-president of Perpetua, about enhancing your Amazon advertising strategies. Adam explains how Amazon Marketing Stream enhances advertising strategies, how brands can allocate their advertising budgets to drive traffic, and key considerations for creator and OTT campaigns.

Headless commerce is not a fad. In fact, it’s becoming the new normal. But how can you tell if headless is right for your company?

In today’s episode of The Digital Deep Dive, Aaron Conant talks with John Ghiorso of Media.Monks and Orca Pacific about how brands can prepare for the future of eCommerce. John discusses Web 3.0’s technologies and their impact on consumer purchasing, how retailers can leverage AR to improve the customer experience, and the effects of technological changes on consumers and brands.

In this episode of The Digital Deep Dive, Aaron Conant sits down with Hannah Blackburn, Co-founder and Director of The Hawkers Club, to discuss considerations surrounding Amazon’s direct import. Hannah explains the criteria for direct import, how brands can prepare their pricing and inventory, and best practices for optimizing the service.

Cloud computing services are a viable option for businesses to compile and streamline their resources. Yet, transitioning to the cloud requires careful consideration of factors such as budget, sustainability, and efficiency. Many companies struggle to comprehend these implications fully and, as a result, overspend when relocating their processes to the cloud.

In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Zac Garthe, Founding Partner at Copernicus Law, to discuss Amazon’s patent infringement program. Zac shares Amazon’s process for identifying violations, the benefits of leveraging this program, and tips for approaching legalized patent disputes.