As Amazon’s yearly performance continues to skyrocket, brands must develop new measures to keep up with increasing marketplace demands and evolving conditions. Recently, Amazon has placed limitations and prices on 3P seller services, and paid media and customer acquisition costs have risen both on and off the platform. All of this is compounded by inventory shortages, which hamper advertising efforts, decrease conversions, and compromise overall brand success.

In this episode of The Digital Deep Dive, Aaron Conant welcomes Tom Logan, Co-founder and CEO of Cohley, back to the show to talk about why brands shouldn’t cut content budgets. Tom discusses how brands can optimize content budgets, the key factors influencing brands’ decision-making, and the importance of developing an R&D budget for testing and learning.

With a rapidly growing digital landscape and a rise in work-from-home environments, many companies are realizing that their security posture is not where it should be. According to a 2022 study by the Identity Defined Security Alliance, 84% of organizations experienced an identity-related security breach within the last couple of years. 

In this episode of The Digital Deep Dive, Aaron Conant sits down with George Wescott, Founder, CEO, and Managing Partner at A-Venture, to talk about eCommerce and technology integrations. George explains how eCommerce and technology integrations will evolve in the future, which new technology companies should consider, and Buy with Prime’s role in the developing marketplace. 

It’s the end of the year, and Amazon’s 1P vendors are preparing for their annual negotiations. Beginning in January, Amazon meets with its retailers to request a performance review and outline trade terms and regulations for the coming year. While these negotiations are lengthy, they’re crucial for establishing an Amazon partnership that can maximize brand performance on the platform.

In today’s episode of The Digital Deep Dive, Aaron Conant chats with Saoud Khalifah, Founder, CEO, and CTO of Fakespot, about how fraudulent reviews impact eCommerce businesses. Saoud discusses the types of review manipulations, how brands can address fraudulent reviews, and the future of online marketplaces amid scams.

With digital transformation on the rise and cloud migration becoming more prevalent, many organizations are moving their legacy applications to database management systems. While there are many platforms to choose from, Enterprise DB Postgres provides end-to-end solutions for cloud migration and comprehensive data management.

Join Aaron Conant on today’s episode of The Digital Deep Dive as he welcomes John Ghiorso, Senior Vice President of eCommerce at Media.Monks, to address retail media trends and projections for 2023. John explains Amazon’s role in retail media and eCommerce, how to optimize ads on your eCommerce site, and the importance of developing a unified retail media strategy.

When it comes to assessing the shopper journey, customer sentiment is a valuable KPI that measures consumers’ experiences with a brand throughout every touchpoint in their journey. While it may sound like just another feedback metric, the unique advantages of the KPI make it worth considering. As it gains popularity, here are some of the aspects you should know.

In today’s episode of The Digital Deep Dive, Aaron Conant welcomes Chris Perry and Oskar Kaszubski of firstmovr to talk about digital change management and organizational development. Together, they cover how to educate eCommerce executives on change management, the importance of accountability, personal measurement, and growth, and eCommerce leaders’ biggest pain points.