Digital transformation can be overwhelming for brands, especially due to the layers of complexity. You have to stitch together different systems and departments in order to service each customer, all while staying on top of technological innovations.

In today’s episode of The Digital Deep Dive, Aaron Conant chats with Andrew Lipsman, Principal Analyst at Insider Intelligence, about the current and future state of retail media. Andrew also talks about AI’s role in data analytics, the challenges retailers face when developing ad networks, and the ideal metrics for optimizing ad spend.

As eCommerce becomes increasingly centralized to meet evolving consumer demands, many businesses are reconsidering the functionality of their monolithic or single-use customer experience platforms. To create a more seamless customer journey, headless and composable commerce options are more flexible integrated concepts that separate the front-end presentation platform from the back-end software to develop a customer-focused, best-in-class tech stack.

In this episode of The Digital Deep Dive, Aaron Conant welcomes Jacob Harrison, Director of eCommerce Investment Strategy, to talk about how the healthcare industry is utilizing eCommerce to enhance the patient experience. Jacob also shares how organizations are leveraging ad networks to market products, the limitations of pharmaceutical distribution, and the importance of a digital R&D budget.

With the rise of social apps and platforms, social commerce will likely see a significant spike in 2023. Currently, TikTok is leading the charge; however, it’s expected that other video-centered platforms like Instagram and YouTube will also influence the retail space. In line with the social commerce boom is the rise of mobile-friendly eCommerce experiences. NetElixir’s research found that mobile has become the primary shopping method for consumers by a wide margin, so it’s crucial that your brand elevates the mobile experience.

In this episode of The Digital Deep Dive, Aaron Conant welcomes Rick Watson, CEO and Founder of RMW Commerce Consulting, back to the show to discuss eCommerce marketplace trends. Rick also addresses considerations for selling DTC, AI’s role in UGC (user-generated content), and how he helps entrepreneurs build their eCommerce businesses.

The rise in chronic illness diagnoses has generated high healthcare costs as patients navigate numerous doctor visits, hospital stays, and surgeries. Many of these conditions are comorbid, meaning patients and health plans must manage the burden and costs of multiple illnesses, which deters members from seeking appropriate care. 

In today’s episode of The Digital Deep Dive, Aaron Conant invites Tim Armstrong, Founder and CEO of Flowcode, to speak about how brands can provide consumer value in the volatile digital ecosystem. Tim also addresses the multi-touch attribution model’s potential, AI’s impact on digital business, and how to navigate regulatory compliance during data collection.

Deforestation is a threat to all living things. It contributes to climate change, destroys biodiversity, and leaves the planet without the proper resources to thrive. But is there anything you can do to aid in mitigating deforestation? Can your company work to reverse the damage?

Join Aaron Conant in today’s episode of The Digital Deep Dive as he sits down with Michael Southworth, Co-founder and CEO of Elemerce, to talk about funding models for startups. Michael also addresses market trends in the brand acquisition space, how to acquire partners to maximize your business value, and the key criteria for brand success.