Traditional Amazon advertising approaches involve assessing performance by measuring KPIs such as last-touch attributions, ACOS (advertising cost of sales), and ROAS. But as more brands […]
Traditional Amazon advertising approaches involve assessing performance by measuring KPIs such as last-touch attributions, ACOS (advertising cost of sales), and ROAS. But as more brands […]
In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Hannah Blackburn, the Co-founder and Director of The Hawkers Club, to discuss how to dispute Amazon fines. Hannah explains how to identify chargebacks, shortages, and fees on Amazon, considerations for fulfillment-related charges and shortages, and how to use automation to monitor purchase orders.
In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Hannah Blackburn, the Co-founder and Director of The Hawkers Club, to discuss how to dispute Amazon fines. Hannah explains how to identify chargebacks, shortages, and fees on Amazon, considerations for fulfillment-related charges and shortages, and how to use automation to monitor purchase orders.
Online marketplaces, particularly Amazon, are becoming third-party sellers' primary retail sales mode. The retail industry has experienced significant growth in this sector, as marketplaces are projected to represent 60% of overall sales, with 70% emerging from third-party sellers.
In this episode of The Digital Deep Dive, Aaron Conant welcomes Michael Zakkour, the Founder and Chief Strategist at 5 New Digital, to discuss unified and immersive commerce. Michael explains how immersive commerce differs from the Metaverse, how to create experiential retail experiences, and how to integrate online and offline retail to drive growth.
In this episode of The Digital Deep Dive, Aaron Conant welcomes Michael Zakkour, the Founder and Chief Strategist at 5 New Digital, to discuss unified and immersive commerce. Michael explains how immersive commerce differs from the Metaverse, how to create experiential retail experiences, and how to integrate online and offline retail to drive growth.
Influencer advertising has become an increasingly popular technique to drive consumers to specific brands or products. But influencers create more than just testimonials for your brand — they craft keyword-driven content and help drive traffic, sales, ratings, and reviews.
In today’s episode of The Digital Deep Dive, Aaron Conant welcomes the CEO of Davinci Micro Fulfillment, Corey Apirian, back to the show to discuss how brands can adapt to Amazon’s fulfillment model. Corey addresses strategies for evaluating 3PLs, how to integrate marketing, product assortment, and delivery into your DTC model, and Flexport’s acquisition of Shopify Logistics.
With Amazon as the leading digital marketplace, brands are looking to optimize sales on its platform. Historically, sellers have developed separate budgets, goals, and advertising strategies for Amazon and DTC, creating silos and cementing the reputed digital divide between channels.
NetElixir’s Founder and CEO, Udayan Bose, is Aaron Conant’s guest on this episode of The Digital Deep Dive to discuss generative AI’s impact on search marketing. Udayan also shares how experimentation and collaboration facilitate AI adaptation, the effect of conversational search on traditional search results, and his framework for navigating the evolving search ad landscape.