As retail prices surge, customers are restructuring their budgets to align with shifting priorities. With so many product subscriptions accumulated during the pandemic, users are canceling ones that no longer meet their needs. Consequently, brands are competing to maintain relevance in the market. So what trends and patterns can you observe in the subscription space, and how can you leverage them to retain customers?

In this episode of The Digital Deep Dive, Aaron Conant welcomes the Founder and CEO of RMW Commerce Consulting, Rick Watson, back to the podcast for a holiday preview of Q4. Rick and Aaron also address growth trajectories for Amazon and brick-and-mortar, how deep discounts affect company profitability, and how re-platforming affects integration and headless eCommerce.

In this episode of The Digital Deep Dive, President of Coalition Technologies Jordan Brannon returns to speak with Aaron Conant about Shopify’s growth. Jordan shares advice for transitioning to alternative platforms, unique use cases for AI, and Shopify’s plans to expand its offerings.

In today’s episode of The Digital Deep Dive, Aaron Conant talks with Declan Kearney, the Founder and CEO of Digital Commerce Global (DCG), about establishing metrics for eCommerce capabilities. Declan shares why you should support digital teams in eCommerce efforts, Amazon’s influence on digital commerce, and top benchmarks for retail media.

Amazon’s complex terms, conditions, and fines have hindered brands’ financial clarity, and the consistent influx of Vendor Central chargebacks and shortages compromises account profitability. While many sellers believe they have low chargeback and shortage rates, they often lack the appropriate data to identify and report errors and claim refunds. Moreover, there is a significant disconnect between Vendor Central finance and Amazon Direct teams, as neither party communicates about financial discrepancies and the associated dispute opportunities.

In a post-pandemic landscape, customer acquisition costs are rising, and shoppers are more likely to adjust their preferences and brand loyalties. Consequently, conversions are a pressing concern for many brands as they look to identify new data sources to assess shopping habits and competition, make informed business decisions, and refine the customer experience.

Join Aaron Conant in today’s episode of The Digital Deep Dive as he speaks with Chase Alderton, Recharge’s Senior Partner and Field Marketing Manager, about building subscription models for customer retention and lifetime value. Chase shares strategies for boosting subscription revenue, examples of effective subscription models, and the importance of experimenting with various subscription programs.

Omnichannel eCommerce has gained widespread recognition and adoption in recent years as brands look to offer customers a unified experience. As these capabilities progress, content creation has emerged as a pressing concern for many brands — especially with the development of new digital platforms like TikTok — so altering your content strategy to meet audiences where they are is crucial for a valuable marketing campaign. 

Join Aaron Conant in this episode of The Digital Deep Dive as he welcomes Zach Riegle, Blue Wheel Media’s VP of Sales and Marketing, who talks about the importance of digital creative strategies. Zach addresses how to analyze digital creative campaigns, techniques for generating TikTok content, and the future of TV advertising.

The search marketing landscape has shifted, with Google and Bing competing for market share following ChatGPT’s release by Microsoft-backed OpenAI. The chatbot’s immediate acclaim caused […]