AI-guided holiday shopping is changing how consumers discover products and make purchases. Jordan Brannon, Co-founder and President of Coalition Technologies, explains how eCommerce brands can improve AI search visibility, optimize product information, strengthen third-party credibility, and prepare for emerging AI-powered checkout experiences.

AI is reshaping holiday shopping by changing how consumers discover products, compare options, and make purchases. Jordan Brannon of Coalition Technologies explains how eCommerce brands can maintain traditional SEO performance, improve visibility in AI-powered search, refresh content, track AI-driven referrals, and prepare for agentic commerce and purchases that happen without website visits.

Amazon returns can become a source of recovered revenue instead of a costly operational burden. JD Sass explains how brands can inspect and resell returned inventory, use return data to improve products and listings, recover reimbursement claims, and evaluate whether outsourcing returns can improve profitability.

Amazon chargebacks can quickly erode marketplace profitability. Hannah Blackburn explains how brands can build proactive chargeback processes, prioritize high-value disputes, gather stronger evidence, identify recurring operational issues, and recover lost revenue while improving long-term Amazon performance.

TikTok Shop is changing how brands connect content, creators, and commerce. Navi Singh explains how to build a scalable strategy using affiliate marketing, product sampling, organic content, creator relationships, and realistic channel economics while leveraging TikTok’s halo effect to influence sales beyond the platform.

AI is transforming conversion rate optimization by automating analysis, hypothesis generation, testing, and deployment. Aviv Frenkel explains how autonomous CRO helps eCommerce brands identify friction, learn from real customer behavior, optimize high-impact website areas, and build a faster feedback loop for improving conversions, customer experience, and revenue.

Lucas Tieleman explains how LLM-powered search is changing eCommerce product catalogs. Learn how structured data, richer attributes, optimized feeds, and AI-generated content can help brands improve product discoverability, match natural-language searches, and create more relevant shopping experiences that drive conversion.

Jonny Waite explains why brands need a Reddit marketing strategy to build trust, influence consumer decisions, and improve visibility across search and AI-driven discovery. Learn how authentic community engagement, Reddit advertising, and long-term participation can create lasting brand value and incremental growth.

Discover how a holistic digital shelf strategy helps brands connect pricing, content, reviews, availability, and search performance. Learn how to prioritize high-value retailers, automate monitoring, turn customer feedback into actionable insights, and prepare for AI-powered shopping while improving conversion, profitability, and long-term eCommerce growth.

Discover the five C's of agentic commerce and learn how brands can optimize product data, strengthen citations, add richer context, improve AI-powered product discovery, and connect visibility efforts to measurable customer acquisition, conversions, and long-term eCommerce growth.