In this episode of The Digital Deep Dive, Aaron Conant talks with Megan Harmon, Co-founder and Managing Partner of ThornCrest, about brand protection in the age of TikTok. Megan shares how brands can update warranty policies, track MAP compliance, and strengthen reseller agreements. She also touches on social commerce, counterfeits, stolen shipments, and profitability.
In this episode of The Digital Deep Dive, Aaron Conant and Nicole Reich, Chief Growth Officer at Blue Wheel, discuss why fragmentation is reshaping digital commerce.
In this episode of The Digital Deep Dive, Aaron Conant chats with Jonny Waite, Co-founder and CEO of RECHO, about why Reddit has become essential for brand visibility. Jonny shares how LLMs are accelerating Reddit’s influence, why brands should assess sentiment before acting, and how paid and organic Reddit strategies differ. He also touches on budget ownership, PR, SEO, and future-proofing AI visibility.
In this episode of The Digital Deep Dive, Chad Franzen of Rise25 sits down with Aaron Conant, Co-founder and Chief Digital Strategist at BWG Connect, to discuss why brands must adapt to AI-driven shopping. Aaron covers agentic commerce, optimizing product content for AI, and leveraging emerging platforms like TikTok and Reddit. He also touches on human oversight in AI content creation and strategic networking for modern brand success.
In this episode of The Digital Deep Dive, Aaron Conant sits down with Corey Apirian, CEO of Davinci Micro Fulfillment, to talk about Amazon’s Supply Chain announcement and what it means for brands. Corey examines why brands are watching Amazon closely, how logistics diversification supports profitability, and the best fulfillment strategies across marketplaces. He also touches on carrier networks, inventory placement, and the future of third-party logistics.
In this episode of The Digital Deep Dive, Aaron Conant sits down with JD Sass, Co-founder and CEO of Axiom Return Solutions, to discuss how brands can turn returns into a profitability lever. JD breaks down why disposal costs more than brands realize, how to recover value from returned inventory, and what data reveals about return behavior. He also touches on claim recovery strategies and optimizing listings to reduce returns.
In this episode of The Digital Deep Dive, Aaron Conant sits down with JD Sass, Co-founder and CEO of Axiom Return Solutions, to discuss how brands can turn returns into a profitability lever. JD breaks down why disposal costs more than brands realize, how to recover value from returned inventory, and what data reveals about return behavior. He also touches on claim recovery strategies and optimizing listings to reduce returns.
In this episode of The Digital Deep Dive, Aaron Conant chats with Wesley Wilson, Head of the US and Canada for The Consumer Goods Forum, and Justin Honaman, Global Head of Worldwide Retail, Restaurants, and Consumer Goods Business Development at Amazon Web Services. They focus on agentic AI and the data challenges shaping retail and consumer goods. Wesley and Justin discuss data readiness, AI governance, talent gaps, and touch on personalization, search, and what comes next for AI adoption.
In this episode of The Digital Deep Dive, Aaron Conant sits down with Gautam Kanumuru, Co-founder and CEO of Yogi, to discuss how Amazon’s evolving review system is reshaping consumer behavior and brand strategy. Gautam explores the shift to variation-level reviews, the impact on shopper trust, and the growing need for accurate data. He also touches on AI-driven shopping tools and the increasing importance of product quality in a more transparent marketplace.
In this episode of The Digital Deep Dive, Chad Franzen of Rise25 talks with Aaron Conant, Co-founder and Chief Digital Strategist at BWG Connect, about how AI is reshaping eCommerce and digital marketing strategy. Aaron shares insights on the rise of AEO and GEO, the growing role of personalization, and the challenges of AI adoption. He also explores content evolution, data readiness, and why constant testing and learning are critical for staying competitive.
