Corey Apirian is the CEO of Davinci Micro Fulfillment, a full-service logistics company that uses technology and partners with brands and retailers to help market, sell, fulfill, and ship their products. As an accomplished supply chain and operations leader, Corey has over 15 years of senior management experience. With more than 20 years of experience in the eCommerce fulfillment industry, Corey has been drop shipping for every major retailer since 2004 and has launched over 50 different subcategories through individual online and brick-and-mortar channels.

Here’s a glimpse of what you’ll learn:

• [1:08] Corey Apirian’s 23-year career spanning eCommerce, logistics, and supply chain — and Davinci Micro Fulfillment’s network
• [3:54] What Amazon Supply Chain Services covers beyond FBA, from freight forwarding to storage and fulfillment
• [5:29] How Corey sees Amazon using the AWS Playbook to commercialize its logistics infrastructure
• [10:37] Why major brands like Procter & Gamble and American Eagle are testing Amazon’s supply chain capabilities
• [17:09] Amazon’s first-mile and last-mile investments, carrier strategy, and underutilized capacity
• [20:53] Corey’s take on profitability, carrier diversification, inventory decentralization, and smarter marketplace fulfillment strategies

In this episode…

The supply chain conversation is shifting from simple fulfillment to a broader question of how brands move inventory across every channel with greater control, flexibility, and margin awareness. Amazon’s latest supply chain announcement puts that shift into sharper focus, signaling a bigger move into logistics services beyond traditional FBA. As marketplace profitability gets harder to protect, how should brands think about Amazon’s expanding role in the supply chain?

Amazon Supply Chain Services can be useful when brands treat it as one part of a broader logistics strategy rather than a one-size-fits-all solution. Corey Apirian, an eCommerce, logistics, and supply chain expert, explains how Amazon is applying a familiar playbook: building powerful infrastructure for itself, then offering that capability to the broader market. Corey points out that brands may benefit from Amazon’s rates, scale, and operational discipline, especially for storage, first-mile needs, or select freight opportunities. At the same time, carrier diversification, decentralized inventory, and sharper visibility are essential for protecting profitability and avoiding overdependence.

In this episode of The Digital Deep Dive, Aaron Conant sits down with Corey Apirian, CEO of Davinci Micro Fulfillment, to talk about Amazon’s Supply Chain announcement and what it means for brands. Corey examines why brands are watching Amazon closely, how logistics diversification supports profitability, and the best fulfillment strategies across marketplaces. He also touches on carrier networks, inventory placement, and the future of third-party logistics.

Resources mentioned in this episode:

• Aaron Conant on LinkedIn   
• BWG Connect  
• Corey Apirian on LinkedIn 
• Davinci Micro Fulfillment 
• “Introducing Amazon Supply Chain Services: Amazon’s logistics network, now open to every business”
• Amazon Web Services (AWS)
• Amazon’s Supply Chain Services

Quotable Moments:

• “We've been working with Amazon, myself and other people on my team, for well over 20 years.”
• “If they can cut out cost and make things easier for brands, why wouldn't you look at it?”
• “Supply chain management is defined as everything that moves goods and services, really from the point of origin to the point of consumption.”
• “I think Amazon's a really smart option for some of those things.”
• “Brands need to know how to sell to Amazon, and Shopify, and TikTok.”

Action Steps:

1. Evaluate Amazon’s Supply Chain Services selectively: Reviewing Amazon’s capabilities for specific freight, storage, or fulfillment needs helps brands find cost savings without overcommitting their entire operation.
2. Diversify carrier and fulfillment partners: Avoiding reliance on one provider gives brands more flexibility, protects against disruption, and supports stronger marketplace performance.
3. Improve inventory visibility across channels: Knowing where products are, how they move, and which channels need support helps teams make faster, more profitable fulfillment decisions.
4. Decentralize inventory strategically: Placing inventory closer to customers can reduce delivery times, improve service levels, and create a stronger foundation for one-day or same-day fulfillment.
5. Match product assortment to each channel: Tailoring products, bundles, and fulfillment strategies by marketplace helps brands protect margins and meet customer expectations more effectively.

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

Powered by Rise25 Podcast Production Company