AI Driving Onsite Personalization at Scale With Darpan Saini

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AI Driving Onsite Personalization at Scale With Darpan Saini

Darpan Saini

Darpan Saini is the CEO of App0, a generative AI platform that builds intelligent, human-centered digital assistants for companies. Previously, he co-founded Cloud Lending Solutions, which streamlined lending operations for major financial institutions before its acquisition by Q2. Darpan is also a member of the ELFA Innovation Advisory Council, where he helps shape the future of FinTech. 

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Here’s a glimpse of what you’ll learn:

  • [1:15] Darpan Saini explains how App0 creates AI-powered customer experiences
  • [3:48] The decline of traditional online shopping experiences and how AI can personalize the journey 
  • [8:56] How conversational interfaces and voice assistants have reshaped online product discovery
  • [15:12] Leveraging AI to customize PDPs based on shopper preferences
  • [19:46] The potential of one-to-one personalization in online shopping 
  • [26:39] Advice for launching AI-powered shopping assistants
  • [34:11] App0’s A/B testing to increase conversion rates for eCommerce brands

In this episode…

Despite investing in website optimization tools, eCommerce brands are struggling to increase conversions. The user experience on most sites has plateaued, with little innovation in how shoppers search, explore, and make decisions. As customer behavior shifts toward AI-powered conversational tools, how can brands adapt their digital experiences to meet these expectations?

With experience developing generative AI for eCommerce, Darpan Saini maintains that brands can transform static sites into intelligent, interactive experiences. Traditional optimization tactics, like minor UI tweaks or static product filters, offer diminishing returns. Instead, Darpan recommends investing in AI-powered quizzes, personalized product detail pages, and conversational search that can adapt in real time to each shopper’s needs. By enabling one-to-one personalization without needing user data histories, brands can convert more first-time visitors, reduce returns, and stand out in a crowded market. 

In this week’s episode of The Digital Deep Dive, Aaron Conant speaks with Darpan Saini, CEO of App0, about improving conversion rates through AI-powered shopping experiences. Darpan talks about the rise of voice commerce, how his company develops A/B testing to increase conversions, and offers advice for deploying AI-powered shopping assistants. 

Resources mentioned in this episode:

Quotable Moments:

  • “We are working to help eCommerce companies achieve these business objectives through reshaping the customer experience.”
  • “This is bringing some really amazing results to early customers that we have.”
  • “Now I think you can truly engage with it for that particular moment in real time.”
  • “You're not spoofing that in any way — it's just tailoring the content to what matters to you.”
  • “Just a little bump in your conversion rate can mean a lot… massive upside to your top line.”

Action Steps:

  1. Integrate AI-driven quizzes into your website experience: These quizzes adapt in real time to user responses, gathering valuable input without overwhelming the shopper. By guiding users to tailored product recommendations, they significantly improve engagement and conversion rates.
  2. Add conversational search functionality: Letting users interact with your site using natural language makes product discovery more intuitive and personalized. This reduces friction in the buying journey and keeps shoppers from bouncing to third-party platforms.
  3. Personalize product detail pages dynamically: Using AI to highlight the most relevant product attributes based on user input creates a one-to-one experience. This makes it easier for shoppers to make informed decisions and increases purchase confidence.
  4. Continuously test and refine new AI features: Running A/B tests on AI-driven tools helps track their impact on conversion and user behavior. These insights inform smarter, data-backed iterations that drive measurable results.
  5. Reduce implementation complexity through modular AI deployment: Start with small, impactful components like FAQs or comparison tools that integrate quickly with minimal disruption. Fast deployment lowers resistance, accelerates ROI, and allows gradual scaling across your site.

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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