Preparing for the First Black Friday of the AI Shopping Era

Oct 13, 2026 12:00 PM - 1:00 PM EST

Event Description

BFCM 2026 will be the first major holiday shopping season where AI plays a meaningful role in how consumers discover, compare, and choose products. This webinar will show ecommerce brands how to prepare for that shift, improve their visibility across AI-driven channels, and position themselves to capture demand throughout the BFCM customer journey.

BWG Connect & Coalition Technologies invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.

As always, there will be no sales pitch and all attendees are welcome to listen and learn.

Discussion Topics

AI is becoming a real ecommerce discovery channel: How shoppers are using ChatGPT, Gemini, Perplexity, and AI-powered search to research products, compare brands, and make purchase decisions.
How to make your products visible to AI before BFCM: The technical, content, product-data, and authority signals that influence whether AI platforms discover, understand, and recommend your brand.
Preparing for AI-assisted and agentic shopping: What ecommerce teams should know as AI moves from simply recommending products toward helping shoppers evaluate options and complete purchases.
Rethinking the BFCM customer journey: How discovery is shifting beyond traditional Google search, paid media, and marketplaces, and where AI now fits into the path from research to conversion.
A practical BFCM AI readiness checklist: What brands should prioritize now across GEO/AEO, product feeds, structured data, site content, conversion experience, and measurement so they are ready before peak shopping season.

Event Partners

Coalition Technologies

Coalition Technologies is a leading SEO, PPC & web design agency in the United States that does a variety of work across leading eCom platforms including: Shopify, Magento, BigCommerce, Vtex, and others.

Connect with Coalition Technologies

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jordan Brannon LinkedIn

President at Coalition Technologies

Jordan Brannon is the President of Coalition Technologies, a company that provides SEO services in digital marketing, design, web development, and PPC advertising. Jordan’s expertise in digital strategies has shaped his career for more than a decade, where he focused on developing solutions that allow for more qualified leads, better traffic conversion, and SEO optimization.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jordan Brannon LinkedIn

President at Coalition Technologies

Jordan Brannon is the President of Coalition Technologies, a company that provides SEO services in digital marketing, design, web development, and PPC advertising. Jordan’s expertise in digital strategies has shaped his career for more than a decade, where he focused on developing solutions that allow for more qualified leads, better traffic conversion, and SEO optimization.

Interested in joining? Request an invitation below.

Please provide the information and we will be in touch!

Need help with something else?

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.

Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

|