Beyond the Website: Digital Experience in the Age of AI

VIP Dinner - Dallas, TX

Sep 9, 2026 6:00 PM8:30 PM EST

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Here's what we talked about

  • Designing for people and machines – How digital experiences must evolve to serve multiple audiences including, customers, search engines LLMs, websites, AI agents, and personalized touchpoints.
  • AI Discoverability/Findability (AEO/GEO) - Explore how AEO/GEO are an extension of SEO and how its reshaping content discoverability, and what it takes to ensure your website and content are set to be AI-ready.
  • Building an AI-Ready Content Strategy – Why structured content and architecture are foundational to delivering connected experiences across every digital touchpoint.
  • The Rise of DX, UX and MX (Machine Experience) - How these are converging and what it means.
  • Web MCP – Model Context Protocol – What this means and why it’s relevant.
  • Preparing Teams for the Next Gen of Digital – Evolving workflows to new standards of digital, the doers—marketers, engineers, and developers—must adapt and evolve to new processes and tech.

Event Partners

Verndale

Verndale is an end-to-end digital experience agency that designs, builds, and optimizes websites, mobile apps, and commerce platforms for mid-sized to Fortune 500 companies.

Dataweavers

Dataweavers is a platform operations company that automates and manages infrastructure, security, and DevOps for enterprise digital experience platforms (DXPs).

Contentstack

Contentstack is a leading Content Management System (CMS) and Digital Experience Platform (DXP). It allows organizations to manage content across all digital channels and create amazing digital experiences.

Connect with Contentstack

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jill Grozalsky Roberson LinkedIn

VP, Global Marketing at Dataweavers

Jill Grozalsky Roberson is an award-winning digital marketer with expertise in omnichannel marketing strategies, testing, personalization and maximizing marketing technology investments.

Laura Brown LinkedIn

Senior Experience Strategy Lead at Verndale

Laura Brown is a Senior Experience Strategy Lead at Verndale with more than 13 years of experience helping organizations navigate digital transformation and create meaningful customer experiences. She has led experience strategy, innovation, and digital transformation initiatives across a wide range of programs, partnering with cross-functional teams to deliver measurable business outcomes.

Throughout her career, Laura has worked with clients across professional services, sports and entertainment, hospitality, and manufacturing. At Verndale, she collaborates with multidisciplinary teams to align business goals with customer needs, developing experience strategies that drive growth, strengthen customer relationships, and create lasting value.

Outside of work, Laura enjoys being a personal chauffer, snack-giver, and crumb sweeper to her two small children and owning two part time businesses with her husband.

Brian Peters LinkedIn

Senior Enterprise Account Executive at Contentstack

Brian Peters is a Senior Account Executive at Contentstack, where he partners with enterprise marketing and technology leaders to modernize their content operations and digital experience strategies. With nearly a decade in the content, digital experience, and commerce space, Brian has a front-row seat to how brands are rethinking their architecture as AI reshapes discovery.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jill Grozalsky Roberson LinkedIn

VP, Global Marketing at Dataweavers

Jill Grozalsky Roberson is an award-winning digital marketer with expertise in omnichannel marketing strategies, testing, personalization and maximizing marketing technology investments.

Laura Brown LinkedIn

Senior Experience Strategy Lead at Verndale

Laura Brown is a Senior Experience Strategy Lead at Verndale with more than 13 years of experience helping organizations navigate digital transformation and create meaningful customer experiences. She has led experience strategy, innovation, and digital transformation initiatives across a wide range of programs, partnering with cross-functional teams to deliver measurable business outcomes.

Throughout her career, Laura has worked with clients across professional services, sports and entertainment, hospitality, and manufacturing. At Verndale, she collaborates with multidisciplinary teams to align business goals with customer needs, developing experience strategies that drive growth, strengthen customer relationships, and create lasting value.

Outside of work, Laura enjoys being a personal chauffer, snack-giver, and crumb sweeper to her two small children and owning two part time businesses with her husband.

Brian Peters LinkedIn

Senior Enterprise Account Executive at Contentstack

Brian Peters is a Senior Account Executive at Contentstack, where he partners with enterprise marketing and technology leaders to modernize their content operations and digital experience strategies. With nearly a decade in the content, digital experience, and commerce space, Brian has a front-row seat to how brands are rethinking their architecture as AI reshapes discovery.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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