Rethinking the PC Refresh for the AI-Ready Workforce

Jun 2, 2026 2:30 PM3:30 PM EST

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Event Description

As AI-enabled work becomes more practical across the business, IT teams are being asked to rethink what the next generation of endpoint devices needs to deliver. The decision is no longer just about replacing aging hardware. It is about supporting new performance demands, planning for heavier memory requirements, improving application readiness, and maintaining security and manageability across a more complex device environment.

This discussion will focus on how modern AI-ready PCs can help IT leaders address those pressures through stronger local processing, more efficient memory architecture, validated software performance, and business-ready management capabilities. Attendees will walk away with a clearer view of how to evaluate their next refresh strategy and what device capabilities matter most as workforce expectations and AI use cases continue to evolve.

BWG Connect, Insight Enterprises & AMD invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.

As always, there will be no sales pitch and all attendees are welcome to listen and learn.

Discussion Topics

  • AI-ready PCs are changing how IT teams think about workforce productivity, device performance, and endpoint strategy
    • Attendees will discuss where AI PC capabilities are starting to matter today and how organizations are evaluating the practical business case for their next refresh
  • Processor performance is becoming a bigger part of the endpoint refresh conversation as AI workloads move closer to the device
    • The discussion will explore how Lenovo AMD PCs can support more responsive user experiences, local AI capabilities, and better performance across modern business applications
  • Device standardization is getting harder as teams support different users, roles, and performance requirements
    • Attendees will compare how IT teams are thinking about laptops, desktops, and workstations across knowledge workers, power users, and specialized teams without adding unnecessary complexity
  • Memory planning is becoming a more strategic part of the endpoint decision
    • The group will unpack how changing memory requirements, AI workloads, and market dynamics are shaping refresh planning, device selection, and long-term cost considerations
  • Application readiness matters as organizations evaluate what AI PCs can actually support
    • Discussion will focus on why certified ISV ecosystems, software compatibility, and real-world workload performance are critical when assessing Lenovo AMD AI PCs

Event Partners

Insight Enterprises

Insight Enterprises, Inc. is a Fortune 500 solutions integrator helping organizations accelerate their digital journey to modernize their business and maximize the value of technology. Insight’s technical expertise spans cloud and edge-based transformation solutions, with global scale and optimization built on 33+ years of deep partnerships with the world’s leading and emerging technology providers.

AMD

AMD is a global semiconductor company that designs and manufactures high-performance computing and visualization technologies. They are powering the products and services that help solve the world's most important challenges.

Guest Speaker

Rex Stover LinkedIn

Director, Product Management at AMD

Rex Stover is the Senior Business Development Manager – Americas for the Client Business Unit covering AMD Ryzen / Ryzen PRO driving product share, value proposition and regional strategies throughout Consumer and Commercial.  With over 15 years of experience combined at AMD, Lenovo and Epic Games, Rex brings a broad perspective of knowledge and strategy to help drive success with OEMs, partners and customers.

BWG Connect

Enterprise IT Subject Matter Expert

Our moderator brings decades of experience leading infrastructure, cloud transformation, and enterprise technology strategy across finance, media, publishing, and healthcare sectors. They have overseen IT infrastructure, large-scale digital transformation, and DevOps initiatives for some of the world’s most complex enterprise organizations, bridging strategy and execution to deliver measurable business impact. Their deep expertise ensures every discussion is grounded in real-world insight and informed by a career at the forefront of technological change.

Anna Donnelly LinkedIn

Services Product Manager at Insight Enterprises

Specializing in communications and collaboration technology with more than 10 years of experience in the Microsoft space, Anna strives to help organizations understand how modern workplace technology can positively impact their businesses and employees.

Event Moderator

Rex Stover LinkedIn

Director, Product Management at AMD

Rex Stover is the Senior Business Development Manager – Americas for the Client Business Unit covering AMD Ryzen / Ryzen PRO driving product share, value proposition and regional strategies throughout Consumer and Commercial.  With over 15 years of experience combined at AMD, Lenovo and Epic Games, Rex brings a broad perspective of knowledge and strategy to help drive success with OEMs, partners and customers.

BWG Connect

Enterprise IT Subject Matter Expert

Our moderator brings decades of experience leading infrastructure, cloud transformation, and enterprise technology strategy across finance, media, publishing, and healthcare sectors. They have overseen IT infrastructure, large-scale digital transformation, and DevOps initiatives for some of the world’s most complex enterprise organizations, bridging strategy and execution to deliver measurable business impact. Their deep expertise ensures every discussion is grounded in real-world insight and informed by a career at the forefront of technological change.

Anna Donnelly LinkedIn

Services Product Manager at Insight Enterprises

Specializing in communications and collaboration technology with more than 10 years of experience in the Microsoft space, Anna strives to help organizations understand how modern workplace technology can positively impact their businesses and employees.

Interested in joining? Request an invitation below.

Please provide the information and we will be in touch!

Need help with something else?

Aaron Conant

Co-Founder & Managing Director at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.


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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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