Retention as a Growth Lever for More Efficient & Predictable eCommerce Growth
May 6, 2026 1:30 PM - 2:30 PM EST
Most brands are still chasing growth through acquisition, but the real constraint today isn’t demand. It’s how efficiently that demand is converted and retained. As media costs rise and competition intensifies, the brands that win are the ones that maximize the value of every customer they acquire, not just the volume.
In this session, we’ll break down how leading eCommerce brands are turning retention into a core growth lever. From improving repeat purchase behavior to strengthening lifecycle marketing and connecting signals across Amazon and DTC, we’ll share what it takes to build a more efficient, scalable growth engine without relying solely on net-new customer acquisition.
BWG Connect & Blue Wheel invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.
As always, there will be no sales pitch and all attendees are welcome to listen and learn.
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.
Connect with Blue Wheel
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Head of Owned & Earned Media at Blue Wheel
Lisa Wendland, MBA is the Head of Owned & Earned Media at Blue Wheel, a company specializing in omni-channel marketing and operational support for digital commerce. She leads owned media teams in SEO, Organic Social, Community Management, and Lifecycle (Email/SMS), leveraging AI to optimize strategy, advertising, and personalization for retail brands. Her data-driven leadership drives engagement, retention, and conversions, contributing to Blue Wheel’s management of over $1B in client revenue across Amazon, Walmart, and D2C channels. By collaborating closely with paid and earned media teams, Lisa creates cohesive, innovative strategies that enhance client success and foster long-term loyalty in the retail marketing landscape.
Head of Brand Growth at Blue Wheel
Tayler Jaksim is the Head of Brand Growth at Blue Wheel, where she has built the digital advertising team from scratch. With 10 years of digital marketing experience, she started her career by running social media accounts for music festivals before working in media buying for agencies. Tayler has created successful omnichannel strategies in several industries, including automotive, B2B, health and wellness, beauty, and hospitality.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Head of Owned & Earned Media at Blue Wheel
Lisa Wendland, MBA is the Head of Owned & Earned Media at Blue Wheel, a company specializing in omni-channel marketing and operational support for digital commerce. She leads owned media teams in SEO, Organic Social, Community Management, and Lifecycle (Email/SMS), leveraging AI to optimize strategy, advertising, and personalization for retail brands. Her data-driven leadership drives engagement, retention, and conversions, contributing to Blue Wheel’s management of over $1B in client revenue across Amazon, Walmart, and D2C channels. By collaborating closely with paid and earned media teams, Lisa creates cohesive, innovative strategies that enhance client success and foster long-term loyalty in the retail marketing landscape.
Head of Brand Growth at Blue Wheel
Tayler Jaksim is the Head of Brand Growth at Blue Wheel, where she has built the digital advertising team from scratch. With 10 years of digital marketing experience, she started her career by running social media accounts for music festivals before working in media buying for agencies. Tayler has created successful omnichannel strategies in several industries, including automotive, B2B, health and wellness, beauty, and hospitality.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
