Growth has become harder to scale as budgets stretch across DTC, Amazon, and retail, with no clear playbook for how to prioritize or measure impact. Attribution remains inconsistent, retail media continues to fragment, and many teams are still underutilizing channels like DSP despite pressure to drive incremental performance.

This discussion brings together brand and e-commerce leaders to unpack how they are navigating these challenges in practice. The conversation will focus on how teams are making smarter investment decisions, approaching measurement despite imperfect data, and identifying where incremental growth is actually coming from.

Attendees will leave with a clearer perspective on how to structure their channel mix, where to focus next, and how to apply more disciplined, data-informed decision making across an increasingly complex ecosystem.

BWG Connect, Deodato & StackAdapt invite you to join us for an interactive discussion over drinks and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.

As always, there will be no sales pitches and dinner is complimentary.

Seating is limited, and RSVP is required.

• Managing growth across a fragmented channel mix — DTC, Amazon, and retail are all competing for the same budget. Leaders are under pressure to build a coherent growth architecture without a clear playbook.
• The measurement problem no one has fully solved — Attribution across paid social, paid search, retail media, and DSP remains one of the hardest operational challenges in modern marketing — and bad measurement leads to bad decisions.
• The underutilized DSP opportunity — Most brands treat programmatic as an afterthought. We'll break down how a channel-agnostic DSP approach (via StackAdapt) can unlock incremental reach and revenue.
• Retail media's rise and where to place your bets — With retail media networks multiplying, brands are navigating which to activate, how to measure incrementality, and how to avoid cannibalizing existing channels.
• Beyond performance: building for sustainable growth — AI search visibility, the importance of creative, and CRO testing across all channels