Who Owns the Final Pixel? Creative Judgment in an Algorithm-Driven World

Mar 24, 2026 1:30 PM2:30 PM EST

Request The Full Recording

Here's what we talked about

  • Addressing the moment an AI-generated, data-optimized image yields 3% higher conversion
  • Is the Creative Director an author, or just a glorified editor for an Ecommerce-led AI agent
  • How to leverage conversion data to guide your creative strategy
  • How to build AI Images in a way that feels authentic to your brand

Event Partners

Pattern

Pattern is the category leader for global ecommerce and marketplace acceleration. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth on D2C websites and across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre.

Connect with Pattern

Guest Speakers

Jon McGee LinkedIn

President of Pattern PXM

James Gibson LinkedIn

Director of Creative Services at Pattern

Event Moderator

Jon McGee LinkedIn

President of Pattern PXM

James Gibson LinkedIn

Director of Creative Services at Pattern

Request the Full Recording

Please enter your information to request a copy of the post-event written summary or recording!

How can we help?

Hang tight! An event summary, key takeaways, & a full transcript will be posted shortly. In the meantime... How can we help?

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
envelopephone-handsetcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram