The Future of AI in eCommerce Marketing: Your Business Depends On It Now

VIP Dinner - Chicago, IL

Mar 10, 2026 4:00 PM - 8:30 PM CDT

Event Description

AI is no longer a future initiative. It is actively reshaping how customers discover products, how media performs, and how teams operate. Yet many leaders still struggle to separate meaningful change from noise.

This session will cut through the hype and make AI practical for business and marketing leaders. We will explore which metrics still matter, how attribution is evolving in an agent influenced era, and how to adopt AI in a focused, outcome driven way. Attendees will leave with a clearer mental model of AI, practical next steps, and confidence that AI delivers the greatest impact when humans remain firmly in the loop.

BWG Connect & NetElixir invite you to join us for an interactive discussion over drinks and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.

As always, there will be no sales pitches and dinner is complimentary.

Seating is limited, and RSVP is required.

Discussion Topics

AI is already influencing how consumers discover, evaluate, and purchase products, yet many brands still treat it as experimental.
- How AI is reshaping ecommerce discovery, decision making, and performance
- Why understanding agent influenced buying behavior changes media and measurement strategy
- NetElixir’s Predictions for Agentic AI in 2026
There is a growing gap between AI that drives performance and AI that drives efficiency.
- The difference between Performance AI and Efficiency AI
- How to prioritize investments based on business outcomes rather than hype
The metrics that defined digital marketing success are rapidly losing signal.
- Which performance marketing KPIs will matter most in 2026
- How to rethink attribution and incrementality in an AI influenced customer journey
Personalization is evolving from segmentation to intelligent orchestration.
- Where personalization meets operational efficiency
- How brands can scale relevance without adding cost or technical complexity
AI adoption does not require perfection, but it does require momentum.
- Real world examples of companies beginning their AI journey and already seeing measurable impact
- A simple framework for starting with business goals, automating mundane work, measuring time saved, and reinvesting that capacity into higher value growth

Event Partners

NetElixir

NetElixir is a fanatically analytical AI-First Digital Agency dedicated to helping eCommerce retailers find and acquire new high-value customers.

Connect with NetElixir

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Udayan Bose LinkedIn

Co-Founder & CEO of NetElixir, Inc.

Udayan Bose is the Co-Founder and CEO of NetElixir, a digital marketing agency designed to help the growth of eCommerce businesses, B2B companies, and retail brands through strategic solutions and an AI-powered platform. Udayan is also the Co-founder of The Udaan Trust, a nonprofit foundation of NetElixir that supports underprivileged young women in India to pursue their education goals and build successful careers.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Udayan Bose LinkedIn

Co-Founder & CEO of NetElixir, Inc.

Udayan Bose is the Co-Founder and CEO of NetElixir, a digital marketing agency designed to help the growth of eCommerce businesses, B2B companies, and retail brands through strategic solutions and an AI-powered platform. Udayan is also the Co-founder of The Udaan Trust, a nonprofit foundation of NetElixir that supports underprivileged young women in India to pursue their education goals and build successful careers.

Interested in joining? Request an invitation below.

Please provide the information and we will be in touch!

Need help with something else?

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.

Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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