The Modern Commerce Playbook: UGC, Digital Assets & Growth
Feb 25, 2026 6:00 PM - 8:30 PM PDT
Modern commerce teams aren’t short on content. They’re short on time, alignment, and the ability to get the right assets live fast enough to impact revenue. As content volume grows across UGC, product pages, marketplaces, and retail partners, many brands are discovering that production isn’t the bottleneck. Activation is. Assets sit unused, teams duplicate work, and performance suffers.
This private dinner at eTail West brings together senior ecommerce and marketing leaders to share how they’re tightening workflows, organizing digital assets, and turning creator and UGC content into measurable growth. We’ll trade practical approaches to scaling content operations, improving collaboration across teams, and proving ROI across Amazon, DTC, and retail channels.
Expect an open, peer-driven conversation with real examples you can apply immediately.
BWG Connect, Canto & Cohley invite you to join us for an interactive discussion over drinks and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.
As always, there will be no sales pitches and dinner is complimentary.
Seating is limited, and RSVP is required.
Cohley is a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more.
Connect with Cohley
Canto’s Digital Asset Management (DAM) platform is an AI-powered central hub that helps teams organize, search, and manage their digital content in one place including images, videos, and documents. It makes it easier for organizations to find and share approved assets, streamline collaboration, and maintain brand consistency across channels.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Co-Founder & CEO at Cohley
Tom Logan is the Co-founder and CEO of Cohley, a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more. Tom is also a member of Founders Pledge, an initiative enabling philanthropy among founders and investors. Before founding Cohley, Tom was the Director of Customer Development at Piqora and a Client Success Manager for Wildfire by Google.
Strategic Channel Account Manager at Canto
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Co-Founder & CEO at Cohley
Tom Logan is the Co-founder and CEO of Cohley, a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more. Tom is also a member of Founders Pledge, an initiative enabling philanthropy among founders and investors. Before founding Cohley, Tom was the Director of Customer Development at Piqora and a Client Success Manager for Wildfire by Google.
Strategic Channel Account Manager at Canto
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
