The Future of Amazon Growth: How AI Is Reshaping Discovery, Media, and Conversion
Feb 23, 2026 1:30 PM - 2:30 PM EDT
Amazon is entering a new era of AI-driven commerce, where discovery, media, and conversion are no longer separate moments in the shopper journey. With tools like Rufus acting as a built-in shopping assistant, brands must rethink how they show up across the full funnel, from early discovery questions to final purchase decisions. During this session, we'll unpack how conversational AI is changing the way shoppers search, evaluate products, and make buying choices, and what that means for PDP content, creative strategy, and advertising execution.
This interactive webinar will explore how Rufus pulls from product detail pages, prompts, and Amazon-owned data sources, why “mission-based” storytelling now matters more than keyword stuffing, and how emerging ad placements inside AI experiences are reshaping performance strategy. The second half of the session will be conversational and audience-driven, so attendees are encouraged to bring their questions about AI, Amazon growth, and full-funnel strategy. You’ll leave with a practical view of how AI impacts everything from creative messaging to media targeting, plus what brands can control today to stay competitive as Amazon evolves into a true shopping assistant ecosystem.
BWG Connect & BWG Connect invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.
As always, there will be no sales pitch and all attendees are welcome to listen and learn.
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.
Connect with Blue Wheel
Chief Revenue Officer at Blue Wheel
Nicole Reich is the Chief Revenue Officer at Blue Wheel. She was the Co-founder and VP of Sales and Marketing at Retail Bloom, which merged with Blue Wheel to deliver end-to-end DTC, eCommerce, and marketplace solutions. Nicole strives to guide eCommerce success by working closely with manufacturers and partners and offering a full-service array of marketing solutions.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Director of Marketplace Advertising at Blue Wheel
Whitney started her digital career managing Facebook and Google advertising campaigns before migrating to Amazon in 2017. Over the last several years she has expanded her commerce knowledge to additional retailers such as Walmart, Target and Instacart. Understanding the total media and business strategy, she believes is crucial to achieving success for clients. Throughout her career, she has led a team spanning multiple platforms and tactics and supported the development and implementation of several omni-channel digital media plans. Her expertise in cross channel strategy and client services enabled her to develop strong client relationships, develop creative, customized strategies and support the growth of her clients' business.
UX Content Operations Manager at Blue Wheel
Chief Revenue Officer at Blue Wheel
Nicole Reich is the Chief Revenue Officer at Blue Wheel. She was the Co-founder and VP of Sales and Marketing at Retail Bloom, which merged with Blue Wheel to deliver end-to-end DTC, eCommerce, and marketplace solutions. Nicole strives to guide eCommerce success by working closely with manufacturers and partners and offering a full-service array of marketing solutions.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Director of Marketplace Advertising at Blue Wheel
Whitney started her digital career managing Facebook and Google advertising campaigns before migrating to Amazon in 2017. Over the last several years she has expanded her commerce knowledge to additional retailers such as Walmart, Target and Instacart. Understanding the total media and business strategy, she believes is crucial to achieving success for clients. Throughout her career, she has led a team spanning multiple platforms and tactics and supported the development and implementation of several omni-channel digital media plans. Her expertise in cross channel strategy and client services enabled her to develop strong client relationships, develop creative, customized strategies and support the growth of her clients' business.
UX Content Operations Manager at Blue Wheel
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
