The Next Generation of Personalization: AI’s Role in Marketing
Jan 29, 2026 6:00 PM - 8:30 PM CDT
Sitecore creates digital experiences so powerful they connect the world. Our agentic experience platform makes it simple for marketers to reach, engage, and serve customers with tailored journeys that make their stories relevant. With AI at the core, Sitecore transforms content delivery, drives engagement, and unlocks personalization at scale, redefining what’s possible in digital experience.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
VP Strategic Global Initiatives at Sitecore
Kelly McKay is Vice President, Strategic Global Initiatives at Sitecore. She and the other SGI leaders support a portfolio of some of Sitecore’s highest-value customers and prospects.
Kelly is a seasoned leader in digital transformation and customer experience, bringing over 15 years of expertise in selling SaaS. At Sitecore, she will play a key part in supporting strategic engagements, offering thought leadership, and working closely with teams across the company. She’ll help develop and execute sales strategies, enhance client engagement planning, and drive high-value opportunities to success. Kelly is passionate about turning data into actionable insights that support strategic business outcomes for her customers.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
VP Strategic Global Initiatives at Sitecore
Kelly McKay is Vice President, Strategic Global Initiatives at Sitecore. She and the other SGI leaders support a portfolio of some of Sitecore’s highest-value customers and prospects.
Kelly is a seasoned leader in digital transformation and customer experience, bringing over 15 years of expertise in selling SaaS. At Sitecore, she will play a key part in supporting strategic engagements, offering thought leadership, and working closely with teams across the company. She’ll help develop and execute sales strategies, enhance client engagement planning, and drive high-value opportunities to success. Kelly is passionate about turning data into actionable insights that support strategic business outcomes for her customers.
