Funding Smarter Moves: Staying Profitable and Agile in Peak Season
Nov 5, 2025 6:00 PM - 8:30 PM EDT
Q4 is the most demanding season for brands, with pressure on cash flow, inventory, and acquisition costs. Over drinks and dinner, the group will explore how leading eCommerce and CPG brands fund smarter, deliver better customer experiences, and turn peak-season shoppers into loyal, repeat buyers that drive profitability long after the holidays.
BWG Connect, Wayflyer & Barrel invite you to join us for an interactive discussion over drinks and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.
As always, there will be no sales pitches and dinner is complimentary.
Seating is limited, and RSVP is required.
Wayflyer is an Irish fintech company specializing in providing revenue-based financing solutions to eCommerce businesses. Wayflyer offers flexible funding options tailored for direct-to-consumer, Amazon, and wholesale brands.
Connect with Wayflyer
Barrel is a New York-based digital agency specializing in creating omnichannel commerce experiences for consumer packaged goods (CPG) brands. Established in 2006, the agency collaborates with clients to design, build, and optimize eCommerce platforms, with a strong emphasis on Shopify Plus development, email and SMS marketing, loyalty programs, and conversion rate optimization.
Head of Global Partnerships at Wayflyer
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
CEO & Partner at Barrel
Lucas is the CEO and a Partner at Barrel, where he leads strategy, creative, and client partnerships for top DTC and CPG brands. With over a decade of experience in the Shopify ecosystem, Lucas is passionate about helping brands craft digital experiences that seamlessly balance storytelling, design, and performance. He writes regularly about leadership, creativity, and growth on his personal blog.
Head of Global Partnerships at Wayflyer
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
CEO & Partner at Barrel
Lucas is the CEO and a Partner at Barrel, where he leads strategy, creative, and client partnerships for top DTC and CPG brands. With over a decade of experience in the Shopify ecosystem, Lucas is passionate about helping brands craft digital experiences that seamlessly balance storytelling, design, and performance. He writes regularly about leadership, creativity, and growth on his personal blog.
Senior Digital Strategist at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Senior Digital Strategist Tiffany Serbus-Gustaveson runs the group & connects with dozens of brand executives every week, always for free.
