Building a Unified Foundation for B2B Growth

Nov 6, 2025 1:30 PM2:30 PM EST

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Here's what we talked about

  • Recognizing when digital infrastructure holds you back
    • What are the key indicators that an eCommerce and ERP system has reached its limit, and how to prioritize modernization without disrupting operations.
  • Connecting platforms to create real operational visibility
    • Understand how integrating systems can help eliminate data silos, streamline order management, and improve inventory accuracy.
  • Turning automation into a competitive advantage
    • We’ll look at how automation reduces manual processes, increases accuracy, and helps teams focus on strategic growth instead of repetitive tasks.
  • Elevating the digital experience for B2B buyers
    • Learn how leading organizations are enabling self-service, flexible pricing, and personalized buying journeys that align with modern customer expectations.
  • Applying lessons from ASA’s digital transformation
    • Hear practical takeaways from ASA’s journey and what manufacturers and distributors can learn when building a future-ready commerce ecosystem.

Event Partners

Commerce

Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Harvey Nichols, King Arthur Baking Co., Mizuno, Perry Ellis, SportsShoes, and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world.

Connect with Commerce

Acumatica

Acumatica is a software company that provides cloud-based Enterprise Resource Planning (ERP) solutions. Their solutions help companies manage finances, operations, and customer relationships, with a focus on providing real-time data, automation, and accessibility from any device.

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Luis Gasparini LinkedIn

Senior Enterprise Account Executive at Commerce

Stacie Jurzack LinkedIn

Product Manager, Retail Commerce at Acumatica

Stacie Jurczak provides strategic product leadership for Retail Edition at Acumatica, specializing in ERP integrations with advanced eCommerce platforms and point-of-sale systems for SMB, CPG, and SaaS migration environments. She shapes product vision and defines user experience requirements for end-to-end retail solutions, ensuring seamless integration across digital storefronts, in-store POS, and back-office operations. Stacie's background includes guiding complex cloud migrations and digital transformations that unify customer experience with operational efficiency. Renowned for her collaborative leadership and transparent stakeholder communication, she excels at translating complex omnichannel retail requirements into scalable, user-centric platforms that deliver measurable business value.

Brian Snider LinkedIn

Director of Marketing at Aviation Supplies & Academic Inc. (ASA)

Brian is the Director of Marketing for Aviation Supplies & Academic Inc. (ASA). He holds a commercial helicopter certificate with flight instructor and instrument ratings, advanced and instrument ground instructor (AGI) ratings, and a remote pilot certificate.

Brian's background in marketing began in 2001 with an internet start up based in Seattle, and his flight journey began at Boeing Field (KBFI) in 2006. He is in his 17th year with ASA. His extensive history with online marketing, website and integrated systems management combined with his knowledge of the educational and practical training paths to professionalism, make him a great fit for his role with ASA.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Luis Gasparini LinkedIn

Senior Enterprise Account Executive at Commerce

Stacie Jurzack LinkedIn

Product Manager, Retail Commerce at Acumatica

Stacie Jurczak provides strategic product leadership for Retail Edition at Acumatica, specializing in ERP integrations with advanced eCommerce platforms and point-of-sale systems for SMB, CPG, and SaaS migration environments. She shapes product vision and defines user experience requirements for end-to-end retail solutions, ensuring seamless integration across digital storefronts, in-store POS, and back-office operations. Stacie's background includes guiding complex cloud migrations and digital transformations that unify customer experience with operational efficiency. Renowned for her collaborative leadership and transparent stakeholder communication, she excels at translating complex omnichannel retail requirements into scalable, user-centric platforms that deliver measurable business value.

Brian Snider LinkedIn

Director of Marketing at Aviation Supplies & Academic Inc. (ASA)

Brian is the Director of Marketing for Aviation Supplies & Academic Inc. (ASA). He holds a commercial helicopter certificate with flight instructor and instrument ratings, advanced and instrument ground instructor (AGI) ratings, and a remote pilot certificate.

Brian's background in marketing began in 2001 with an internet start up based in Seattle, and his flight journey began at Boeing Field (KBFI) in 2006. He is in his 17th year with ASA. His extensive history with online marketing, website and integrated systems management combined with his knowledge of the educational and practical training paths to professionalism, make him a great fit for his role with ASA.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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