AI-driven search is reshaping how consumers discover and buy, with 61% of shoppers now relying on it to make purchasing decisions. This shift is redefining visibility, performance, and the rules of brand engagement across every channel, from Google to Amazon to emerging conversational engines.

This session will unpack what it takes to stay ahead in the age of AI discovery. Participants will learn how to build content strategies that connect with both people and algorithms, optimize their sites for GEO and AEO, and maintain relevance as AI search evolves in real time.

BWG Connect & Detail Page invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.

As always, there will be no sales pitch and all attendees are welcome to listen and learn.

• Optimizing On-Page Placement for GEO Content
  • Discuss how the position and integration of GEO-focused elements affect ranking, engagement, and contextual accuracy.
• Expanding Reach Through Language and Localization
  • Examine how multilingual content strategies impact GEO and AEO performance and where translation versus cultural adaptation makes the biggest difference.
• Designing for Both Humans and Algorithms
  • Discover the balance between creative storytelling and structured data to ensure your content performs well for both human audiences and AI crawlers.
• Rethinking the Role of D2C in AI Search
  • Understand how your direct-to-consumer site influences AI-powered discovery and what actions can amplify its impact.
• Building Content That Fuels AI Discovery
  • Learn how to identify the right mix of content and context to drive qualified traffic and brand visibility through AI-driven channels.
• Keeping Content Current in a Rapidly Evolving Landscape
  • Explore how often and in what ways brands should refresh their content to stay visible and relevant in AI-influenced search results.