Timeless by Design: The Art of Building Enduring Demand ft. Patek Philippe
Oct 28, 2025 12:00 PM - 1:00 PM EST
Few campaigns have achieved the cultural and commercial resonance of Patek Philippe’s “Generations.” Built on an idea that transcends time, it redefined how luxury brands communicate value, emotion, and legacy. This session takes a closer look at how enduring creative ideas are crafted and sustained, revealing the principles that allow a single message to compound in value over decades. Through the lens of Patek Philippe, we will explore how brands can evolve without losing authenticity, turn emotion into equity, and elevate perception in a world where true premiumisation is increasingly rare.
BWG Connect, Philly Marketing Labs & Leagas Delaney invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.
As always, there will be no sales pitch and all attendees are welcome to listen and learn.
Philly Marketing Labs is a digital marketing and technology agency that works with companies seeking accelerated growth to adapt, engage and thrive in the digital marketplace.
Leagas Delaney is an independent, global creative agency offering analysis, upscale consumer research and brand strategy, positioning and execution for premium and luxury brands. Our work spans 70+ markets and 20+ languages. They employ sophisticated AI-powered automation to deliver global campaigns at speed and with scale.
Founder & Creative Director at Leagas Delaney
Tim Delaney is the Creative Director of Leagas Delaney, the independent communications group he founded in 1980, and is renowned as one of the most influential figures in the advertising world. Tim’s contributions to the industry have been formally recognized with his induction into the One Club USA Hall of Fame, the UK’s Campaign Hall of Fame and China’s Advertising Lifetime Achievement Award.
Over the years, Leagas Delaney has produced iconic campaigns for prestigious brands such as Harrods, Adidas, Patek Philippe, Pictet and Timberland, many of which have become landmarks in advertising history.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Co-Founder & CEO at Philly Marketing Labs
Bechara brings 15 years of expertise in sales, marketing, and entrepreneurial leadership to his role as PML Founder and CEO. He has a proven track record of launching successful businesses in packaged food, professional services, and consumer products. Specializing in go-to-market strategies and consumer product development, he helps PML’s Fortune 500 clients achieve measurable growth and increased earnings.
Bechara's innovative approach has been recognized in the Philadelphia Business Journal and People Magazine. His entrepreneurial success was showcased on Shark Tank in 2022, where he pitched Banana Loca®, a product that cores and fills a banana while still in its peel. This highlighted his digital marketing and product promotion skills.
Holding a BA in Business Management and Entrepreneurship from Temple University, Bechara is also a certified Lean Six Sigma Green Belt. He is fluent in English, French, and Arabic. At this conference, Bechara will share insights on conversion rate optimization for DTC Shopify websites, drawing from his extensive digital marketing experience
Founder & Creative Director at Leagas Delaney
Tim Delaney is the Creative Director of Leagas Delaney, the independent communications group he founded in 1980, and is renowned as one of the most influential figures in the advertising world. Tim’s contributions to the industry have been formally recognized with his induction into the One Club USA Hall of Fame, the UK’s Campaign Hall of Fame and China’s Advertising Lifetime Achievement Award.
Over the years, Leagas Delaney has produced iconic campaigns for prestigious brands such as Harrods, Adidas, Patek Philippe, Pictet and Timberland, many of which have become landmarks in advertising history.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Co-Founder & CEO at Philly Marketing Labs
Bechara brings 15 years of expertise in sales, marketing, and entrepreneurial leadership to his role as PML Founder and CEO. He has a proven track record of launching successful businesses in packaged food, professional services, and consumer products. Specializing in go-to-market strategies and consumer product development, he helps PML’s Fortune 500 clients achieve measurable growth and increased earnings.
Bechara's innovative approach has been recognized in the Philadelphia Business Journal and People Magazine. His entrepreneurial success was showcased on Shark Tank in 2022, where he pitched Banana Loca®, a product that cores and fills a banana while still in its peel. This highlighted his digital marketing and product promotion skills.
Holding a BA in Business Management and Entrepreneurship from Temple University, Bechara is also a certified Lean Six Sigma Green Belt. He is fluent in English, French, and Arabic. At this conference, Bechara will share insights on conversion rate optimization for DTC Shopify websites, drawing from his extensive digital marketing experience
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
