Omni-Channel: Why, Where & How
Oct 22, 2025 1:30 PM - 2:30 PM EST
Omni-channel has become more than a buzzword. It is now a critical growth strategy for brands that want to build resilience and capture new opportunities. This discussion will explore why expanding beyond a single channel is essential for reducing risk, improving margins, and maximizing the return on advertising spend. We will highlight where brands should concentrate their efforts, from high-value marketplaces to international expansion, and explain how to approach execution with a practical playbook of strategies and supporting tools.
The session will also cover the most important metrics, giving executives the ability to track, evaluate, and manage performance across sales, marketing, and finance. Attendees will leave with a clear framework to guide smarter omni-channel decision-making in 2025 and beyond.
BWG Connect, Threecolts, Current Commerce & Merchant Spring invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.
As always, there will be no sales pitch and all attendees are welcome to listen and learn.
Threecolts is a company that develops cloud-based software solutions for online sellers, primarily focused on the Amazon marketplace. Their suite offers tools to help businesses with various aspects of eCommerce, including multichannel listings and order management, helpdesk support, and financial management. They aim to streamline operations for sellers, improve efficiency, and ultimately boost profitability.
Connect with Threecolts
Current Commerce is a dynamic e‑commerce advisory and management firm focused on helping brands accelerate online growth through expert marketplace and social commerce strategies.
Connect with Current Commerce
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Vice President of Revenue Operations and Partnerships at Threecolts
With over 15 years of experience scaling operations across SaaS, consumer products, and digital retail, Mike has helped brands navigate the complexities of multichannel growth, from DTC to Amazon and brick-and-mortar retail. His background spans both early-stage startups and global enterprises, giving him a unique perspective on the operational and financial challenges brands face at every stage of growth. At Threecolts, Mike leads the go-to-market strategy for solutions like Margin Pro, helping businesses uncover hidden profit opportunities and drive efficiency across their sales channels.
President of Marketplace Strategy & eCommerce at Current Commerce
Brad has one major exit in 2017 with an e-commerce company he co-founded in 2014 called Quiverr. Quiverr was a Top 30 Amazon seller globally receiving accolades including #3 fastest growing company in San Diego ultimately selling to Advantage Sales & Marketing, the largest CPG retail broker in the U.S. Presently, Brad is the founder and operating partner of Current Commerce, a data-driven commerce agency, specializing in TikTok Shop and Amazon and strategic omnichannel marketplace expansion.
Founder at Merchant Spring
James Dihardjo is the Co-Founder of MerchantSpring. One of the world's leading reporting and analytics suites for agencies and brands all over the world.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Vice President of Revenue Operations and Partnerships at Threecolts
With over 15 years of experience scaling operations across SaaS, consumer products, and digital retail, Mike has helped brands navigate the complexities of multichannel growth, from DTC to Amazon and brick-and-mortar retail. His background spans both early-stage startups and global enterprises, giving him a unique perspective on the operational and financial challenges brands face at every stage of growth. At Threecolts, Mike leads the go-to-market strategy for solutions like Margin Pro, helping businesses uncover hidden profit opportunities and drive efficiency across their sales channels.
President of Marketplace Strategy & eCommerce at Current Commerce
Brad has one major exit in 2017 with an e-commerce company he co-founded in 2014 called Quiverr. Quiverr was a Top 30 Amazon seller globally receiving accolades including #3 fastest growing company in San Diego ultimately selling to Advantage Sales & Marketing, the largest CPG retail broker in the U.S. Presently, Brad is the founder and operating partner of Current Commerce, a data-driven commerce agency, specializing in TikTok Shop and Amazon and strategic omnichannel marketplace expansion.
Founder at Merchant Spring
James Dihardjo is the Co-Founder of MerchantSpring. One of the world's leading reporting and analytics suites for agencies and brands all over the world.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
