Omni-Channel: Why, Where & How

Oct 22, 2025 1:30 PM2:30 PM EST

Request The Full Recording

Here's what we talked about

  • Why brands should pursue omni-channel - risk diversification, sales growth, better margins, improved Ad ROI.
  • Where to prioritize - key marketplaces, platforms, and international opportunities.
  • How to execute - the playbook brands can follow that includes both strategy and toolset.
  • How to measure & manage - tracking and understanding your sales, advertising, and financial performance.

Event Partners

Threecolts

Threecolts is a company that develops cloud-based software solutions for online sellers, primarily focused on the Amazon marketplace. Their suite offers tools to help businesses with various aspects of eCommerce, including multichannel listings and order management, helpdesk support, and financial management. They aim to streamline operations for sellers, improve efficiency, and ultimately boost profitability.

Connect with Threecolts

Current Commerce

Current Commerce is a dynamic e‑commerce advisory and management firm focused on helping brands accelerate online growth through expert marketplace and social commerce strategies.

Connect with Current Commerce

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Mike Williams LinkedIn

Vice President of Revenue Operations and Partnerships at Threecolts

With over 15 years of experience scaling operations across SaaS, consumer products, and digital retail, Mike has helped brands navigate the complexities of multichannel growth, from DTC to Amazon and brick-and-mortar retail. His background spans both early-stage startups and global enterprises, giving him a unique perspective on the operational and financial challenges brands face at every stage of growth. At Threecolts, Mike leads the go-to-market strategy for solutions like Margin Pro, helping businesses uncover hidden profit opportunities and drive efficiency across their sales channels.

Brad Seipp LinkedIn

President of Marketplace Strategy & eCommerce at Current Commerce

Brad has one major exit in 2017 with an e-commerce company he co-founded in 2014 called Quiverr.  Quiverr was a Top 30 Amazon seller globally receiving accolades including #3 fastest growing company in San Diego ultimately selling to Advantage Sales & Marketing, the largest CPG retail broker in the U.S.  Presently, Brad is the founder and operating partner of Current Commerce, a data-driven commerce agency, specializing in TikTok Shop and Amazon and strategic omnichannel marketplace expansion.

James Dihardjo LinkedIn

Founder at Merchant Spring

James Dihardjo is the Co-Founder of MerchantSpring. One of the world's leading reporting and analytics suites for agencies and brands all over the world.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Mike Williams LinkedIn

Vice President of Revenue Operations and Partnerships at Threecolts

With over 15 years of experience scaling operations across SaaS, consumer products, and digital retail, Mike has helped brands navigate the complexities of multichannel growth, from DTC to Amazon and brick-and-mortar retail. His background spans both early-stage startups and global enterprises, giving him a unique perspective on the operational and financial challenges brands face at every stage of growth. At Threecolts, Mike leads the go-to-market strategy for solutions like Margin Pro, helping businesses uncover hidden profit opportunities and drive efficiency across their sales channels.

Brad Seipp LinkedIn

President of Marketplace Strategy & eCommerce at Current Commerce

Brad has one major exit in 2017 with an e-commerce company he co-founded in 2014 called Quiverr.  Quiverr was a Top 30 Amazon seller globally receiving accolades including #3 fastest growing company in San Diego ultimately selling to Advantage Sales & Marketing, the largest CPG retail broker in the U.S.  Presently, Brad is the founder and operating partner of Current Commerce, a data-driven commerce agency, specializing in TikTok Shop and Amazon and strategic omnichannel marketplace expansion.

James Dihardjo LinkedIn

Founder at Merchant Spring

James Dihardjo is the Co-Founder of MerchantSpring. One of the world's leading reporting and analytics suites for agencies and brands all over the world.

Request the Full Recording

Please enter your information to request a copy of the post-event written summary or recording!

How can we help?

Hang tight! An event summary, key takeaways, & a full transcript will be posted shortly. In the meantime... How can we help?

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
envelopephone-handsetcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram