As both Black Friday & Cyber Monday approaches, leaders are under pressure to deliver results that go beyond short-term sales spikes. This session brings together digital executives to discuss practical approaches for building healthier margins and setting the stage for long-term profitability. We will explore how to prioritize smarter growth over volume, identify more effective ways to allocate capital, and uncover quick adjustments in site performance that create meaningful gains without major investment. The conversation will also highlight strategies for lowering fulfillment costs and turning shipping into a lever for stronger contribution margin.

Attendees will leave with a clear view of how to navigate the season with financial discipline and operational agility.

BWG Connect, Wayflyer, PrettyDamnQuick & Third and Grove invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.

As always, there will be no sales pitch and all attendees are welcome to listen and learn.

• Shift the focus from revenue to profitability
  • Executives are rethinking what success means this BFCM. The discussion will explore how to move beyond top-line revenue and build strategies that protect margin while ensuring sustainable growth.
• Put capital to work more effectively
  • This topic will cover how to deploy capital in ways that drive measurable impact. Leaders will look at how to balance growth investments with the financial discipline required to maintain healthy margins.
• Unlock quick wins with site optimization
  • Participants will hear practical strategies for boosting margins right away. The focus will be on conversion rate improvements and no-cost CRO tactics that deliver results without additional spend.
• Control shipping costs to strengthen contribution margin
  • The group will share expert methods to reduce carrier expenses and optimize delivery operations. The goal is to help brands capture more value with every order fulfilled.