Beyond Black Friday: Paid Media Strategies for Q4 Peaks and Q5 Growth
Oct 29, 2025 1:30 PM - 2:30 PM EST
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.
Connect with Blue Wheel
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Head of DTC at Blue Wheel
Brett Geeser is the Head of DTC and a seasoned marketing leader with nearly twenty years of experience in performance marketing and brand management. He has crafted and led digital and eCommerce strategies for major brands, including HP Computers, Kohl’s, Sears/Kmart, and Volkswagen. Known for driving revenue growth, managing multimillion-dollar ad investments, and fostering strong client and team partnerships, Brett combines deep marketing expertise with a passion for AI-powered search and the ever-evolving digital ecosystem, bringing an innovative and forward-looking perspective to every challenge.
Chief Marketing Officer at the Museum of Illusions
Andy Levey is a dynamic marketing strategist and brand architect with over 20 years of experience shaping bold, conversation-driving brands across the entertainment, hospitality, and lifestyle industries. Currently serving as Chief Marketing Officer at Museum of Illusions, Andy is leading the charge for one of the world’s fastest-growing experiential brands, captivating global audiences with interactive, perspective-shifting installations that blend science, art, and wonder.
Before joining Museum of Illusions, Andy was the CMO at Play Social, where he spearheaded the launch of PLAY Playground in Las Vegas—a genre-defying nightlife concept that merged immersive games, nostalgic vibes, and high-energy design into a truly unforgettable guest experience. He also held the role of CMO at Two Bit Circus, a pioneering entertainment company that reimagined the amusement park for a digital-savvy generation through immersive tech and social play.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Head of DTC at Blue Wheel
Brett Geeser is the Head of DTC and a seasoned marketing leader with nearly twenty years of experience in performance marketing and brand management. He has crafted and led digital and eCommerce strategies for major brands, including HP Computers, Kohl’s, Sears/Kmart, and Volkswagen. Known for driving revenue growth, managing multimillion-dollar ad investments, and fostering strong client and team partnerships, Brett combines deep marketing expertise with a passion for AI-powered search and the ever-evolving digital ecosystem, bringing an innovative and forward-looking perspective to every challenge.
Chief Marketing Officer at the Museum of Illusions
Andy Levey is a dynamic marketing strategist and brand architect with over 20 years of experience shaping bold, conversation-driving brands across the entertainment, hospitality, and lifestyle industries. Currently serving as Chief Marketing Officer at Museum of Illusions, Andy is leading the charge for one of the world’s fastest-growing experiential brands, captivating global audiences with interactive, perspective-shifting installations that blend science, art, and wonder.
Before joining Museum of Illusions, Andy was the CMO at Play Social, where he spearheaded the launch of PLAY Playground in Las Vegas—a genre-defying nightlife concept that merged immersive games, nostalgic vibes, and high-energy design into a truly unforgettable guest experience. He also held the role of CMO at Two Bit Circus, a pioneering entertainment company that reimagined the amusement park for a digital-savvy generation through immersive tech and social play.
