Future-Proofing Your Website: True Personalization, Smarter Content, and Practical AI
Oct 9, 2025 6:00 PM - 8:30 PM EST
Velir is a data-driven experience agency that specializes in leveraging data intelligence and marketing expertise to craft impactful digital experiences. With their expertise and our dedicated data studio, Brooklyn Data, they transform insights into action, helping their clients build trust and relationships with their audiences by creating engaging, personalized user experiences informed by data.
Sitecore creates digital experiences so powerful they connect the world. Our agentic experience platform makes it simple for marketers to reach, engage, and serve customers with tailored journeys that make their stories relevant. With AI at the core, Sitecore transforms content delivery, drives engagement, and unlocks personalization at scale, redefining what’s possible in digital experience.
Vice President of Digital Strategy at Velir
Rick Bauer is Vice President of Digital Strategy at Velir x Brooklyn Data, where he leads cross-functional teams in crafting data-driven, customer-centric marketing strategies. With deep experience across enterprise content, personalization, and digital experience platforms, Rick helps brands evolve their digital ecosystems to drive engagement, loyalty, and measurable business outcomes. He’s a frequent speaker on topics like AI in marketing, omnichannel personalization, and the future of content strategy—and brings a pragmatic, insight-led approach to every conversation.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
VP of Strategic Global Initiatives at Sitecore
Vice President of Digital Strategy at Velir
Rick Bauer is Vice President of Digital Strategy at Velir x Brooklyn Data, where he leads cross-functional teams in crafting data-driven, customer-centric marketing strategies. With deep experience across enterprise content, personalization, and digital experience platforms, Rick helps brands evolve their digital ecosystems to drive engagement, loyalty, and measurable business outcomes. He’s a frequent speaker on topics like AI in marketing, omnichannel personalization, and the future of content strategy—and brings a pragmatic, insight-led approach to every conversation.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
VP of Strategic Global Initiatives at Sitecore
