Whose Job Is It Anyway? Bridging Legal and Marketing for Smarter Privacy Compliance

Aug 28, 2025 3:00 PM - 4:00 PM EDT

Here's what we talked about

How Privacy Laws Are Evolving and Becoming More Litigious
- Learn how new regulations are moving from passive oversight to active enforcement, and why that shift demands tighter coordination between legal and marketing teams.
- See how privacy missteps, often small at first, can quickly escalate into public issues when internal silos delay response or dilute accountability.
Moving from “Collect All the Data” to “Earn the Right to Use It”
- See how teams are moving away from indiscriminate data capture and earning consent through transparency, clear value, and better user control.
- Learn how brands are replacing default banners with privacy design choices that improve customer trust and still drive performance.
Why Internal Education Is Key to Building Risk Tolerance and Cross-Functional Momentum
- Understand why marketing teams need more than surface-level privacy awareness, and how deeper education accelerates decisions and reduces back-and-forth.
- Learn how companies are breaking down legal-marketing silos to move faster, reduce risk, and align compliance with business outcomes.
Thinking Beyond Checkboxes and Banners
- Discover how leading brands are embedding privacy into UX and marketing workflows instead of treating it as a last-minute overlay.
- See how thoughtful privacy design is helping teams meet compliance standards while supporting clean, high-performing customer journeys.
Cautionary Tales: When Privacy Missteps Became Marketing Problems
- Hear real examples of how minor compliance gaps turned into public-facing issues—and what could have prevented them with earlier alignment.
- Learn the common failure points in legal and marketing coordination, and how teams are building better systems to catch problems before they escalate.

Event Partners

Philly Marketing Labs

Philly Marketing Labs is a digital marketing and technology agency that works with companies seeking accelerated growth to adapt, engage and thrive in the digital marketplace.

Ketch

Ketch is a data privacy and governance platform that helps businesses manage and activate responsibly collected data, bridging the gap between privacy and growth.

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Bechara Jaoudeh LinkedIn

Co-Founder & CEO at Philly Marketing Labs

Bechara brings 15 years of expertise in sales, marketing, and entrepreneurial leadership to his role as PML Founder and CEO. He has a proven track record of launching successful businesses in packaged food, professional services, and consumer products. Specializing in go-to-market strategies and consumer product development, he helps PML’s Fortune 500 clients achieve measurable growth and increased earnings.
Bechara's innovative approach has been recognized in the Philadelphia Business Journal and People Magazine. His entrepreneurial success was showcased on Shark Tank in 2022, where he pitched Banana Loca®, a product that cores and fills a banana while still in its peel. This highlighted his digital marketing and product promotion skills.

Holding a BA in Business Management and Entrepreneurship from Temple University, Bechara is also a certified Lean Six Sigma Green Belt. He is fluent in English, French, and Arabic. At this conference, Bechara will share insights on conversion rate optimization for DTC Shopify websites, drawing from his extensive digital marketing experience

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Bechara Jaoudeh LinkedIn

Co-Founder & CEO at Philly Marketing Labs

Bechara brings 15 years of expertise in sales, marketing, and entrepreneurial leadership to his role as PML Founder and CEO. He has a proven track record of launching successful businesses in packaged food, professional services, and consumer products. Specializing in go-to-market strategies and consumer product development, he helps PML’s Fortune 500 clients achieve measurable growth and increased earnings.
Bechara's innovative approach has been recognized in the Philadelphia Business Journal and People Magazine. His entrepreneurial success was showcased on Shark Tank in 2022, where he pitched Banana Loca®, a product that cores and fills a banana while still in its peel. This highlighted his digital marketing and product promotion skills.

Holding a BA in Business Management and Entrepreneurship from Temple University, Bechara is also a certified Lean Six Sigma Green Belt. He is fluent in English, French, and Arabic. At this conference, Bechara will share insights on conversion rate optimization for DTC Shopify websites, drawing from his extensive digital marketing experience

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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