From Click to Conversion: Social’s Impact on Amazon Performance

VIP Dinner - New York City, NY

Aug 13, 2025 6:00 PM8:30 PM EDT

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Here's what we talked about

  • Using attribution for optimization, and MMMs for budget justification.
  • Are Where to Buy experiences killing your conversion rates?
  • What is deep linking and why is it absolutely necessary?
  • Best in class audience building and full-funnel strategy from social to retail.

Event Partners

Ampd

Ampd is a Seattle‑based software platform that uses AI‑powered, closed‑loop attribution to connect offsite advertising (like Google, Meta & TikTok) directly to measurable retail outcomes, enabling brands to optimize shopping journeys and drive incremental revenue.

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Guest Speaker

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Austin Trunnell

VP Sales at Ampd

Austin Trunnell brings over a decade of commerce media expertise across both agency and tech, with a sharp focus on performance marketing for enterprise CPG brands. He began his career at a leading digital agency before joining Ampd, drawn by the opportunity to help brands connect offsite media to retail sales with precision and scale. Austin pairs deep analytical training with a talent for solving real-world marketing challenges. His strength lies in building solutions that not only deliver measurable impact, but integrate seamlessly into how brands already work.

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Austin Trunnell

VP Sales at Ampd

Austin Trunnell brings over a decade of commerce media expertise across both agency and tech, with a sharp focus on performance marketing for enterprise CPG brands. He began his career at a leading digital agency before joining Ampd, drawn by the opportunity to help brands connect offsite media to retail sales with precision and scale. Austin pairs deep analytical training with a talent for solving real-world marketing challenges. His strength lies in building solutions that not only deliver measurable impact, but integrate seamlessly into how brands already work.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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