What’s Broken in Commerce Media and How to Fix It
Jul 17, 2025 1:30 PM - 2:30 PM EDT
Commerce has evolved but many brands are still stuck using tactics built for a slower, less connected world. From outdated promotional strategies to legacy measurement models, the disconnect between spend and sales is growing. This session will unpack what’s no longer working and offer a more modern approach to media, measurement, and shopper activation that aligns with how people actually buy today.
BWG Connect & Ampd invite you to participate in an interactive discussion with your peers.
As always, there will be no sales pitches and there is no cost to join.
Ampd is a Seattle‑based software platform that uses AI‑powered, closed‑loop attribution to connect offsite advertising (like Google, Meta, TikTok, Amazon, and Walmart) directly to measurable retail outcomes, enabling brands to optimize shopping journeys and drive incremental revenue.
Connect with Ampd
CEO and Co-Founder of Ampd
Joshua Gebhardt is the Co-founder and CEO of Ampd. Under his leadership, Ampd has become a trusted partner to global brands, helping them drive measurable retail outcomes from the world’s largest ad platforms. Joshua brings deep expertise at the intersection of digital media, retail, and analytics. Before Ampd, Joshua led strategy at the world’s top Google Analytics consultancy, advising Fortune 1500 marketers on performance and transformation.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
CTO and Co-Founder of Ampd
Brandon Nutter is the Co-founder and CTO of Ampd. He previously architected analytics and ad systems for Fortune 100 brands, delivering performance at scale. As a technical leader, Brandon built and led the engineering and data science team from the ground up, bringing Ampd from concept to product/market fit.
CEO and Co-Founder of Ampd
Joshua Gebhardt is the Co-founder and CEO of Ampd. Under his leadership, Ampd has become a trusted partner to global brands, helping them drive measurable retail outcomes from the world’s largest ad platforms. Joshua brings deep expertise at the intersection of digital media, retail, and analytics. Before Ampd, Joshua led strategy at the world’s top Google Analytics consultancy, advising Fortune 1500 marketers on performance and transformation.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
CTO and Co-Founder of Ampd
Brandon Nutter is the Co-founder and CTO of Ampd. He previously architected analytics and ad systems for Fortune 100 brands, delivering performance at scale. As a technical leader, Brandon built and led the engineering and data science team from the ground up, bringing Ampd from concept to product/market fit.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
