Can Perplexity Kill Google? The Impact of an Apple-Perplexity Deal on Search Marketing
Jul 9, 2025 1:30 PM - 2:30 PM EDT
If Apple makes a move, Perplexity could become the first real threat to Google’s dominance in decades. The AI-powered search startup is gaining momentum fast and reshaping how people discover information along the way. In this roundtable, we’ll break down what makes Perplexity different, why the stakes are high for both paid and organic traffic, and how brands can get ahead of the shift. We’ll also explore how to approach advertising when answers come before links.
BWG Connect & Coalition Technologies invite you to participate in an interactive discussion with your peers.
As always, there will be no sales pitches and there is no cost to join.
Coalition Technologies is a leading SEO, PPC & web design agency in the United States that does a variety of work across leading eCom platforms including: Shopify, Magento, BigCommerce, Vtex, and others.
Connect with Coalition Technologies
President at Coalition Technologies
Jordan Brannon is the President of Coalition Technologies, a company that provides SEO services in digital marketing, design, web development, and PPC advertising. Jordan’s expertise in digital strategies has shaped his career for more than a decade, where he focused on developing solutions that allow for more qualified leads, better traffic conversion, and SEO optimization.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
President at Coalition Technologies
Jordan Brannon is the President of Coalition Technologies, a company that provides SEO services in digital marketing, design, web development, and PPC advertising. Jordan’s expertise in digital strategies has shaped his career for more than a decade, where he focused on developing solutions that allow for more qualified leads, better traffic conversion, and SEO optimization.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
