Navigating Tariff Turbulence: Brand Protection in a U.S.–China Trade War
May 8, 2025 12:00 PM - 1:00 PM EDT
This webinar will explore how the current U.S. administration’s tariff war with China is reshaping the landscape for consumer product brands selling across both retail and online channels. We’ll unpack how high and unpredictable tariffs are impacting pricing, supply chains, and unauthorized reseller activity—and provide actionable strategies for protecting your brand and controlling your channels in this volatile environment. Whether you're grappling with gray market diversion or just trying to maintain margin, this session will help you adapt and thrive.
BWG Connect & Sigil invite you to participate in an interactive discussion with your peers.
As always, there will be no sales pitches and there is no cost to join.
Online price protection for consumer brands to maintain price consistency across sales channels.
Connect with Sigil
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
CEO at Sigil
Zac Garthe is an eCommerce brand protection expert with years of experience in the field and in courtrooms around the world. Zac began his legal career at a top-10 global law firm specializing in intellectual property before going in-house with a global consumer product brand, where he experienced practical realities of brand protection first hand. Having been around the world working with law enforcement, conducting raids, and filing lawsuits, Zac’s wealth of experience gives him a unique perspective on brand protection.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
CEO at Sigil
Zac Garthe is an eCommerce brand protection expert with years of experience in the field and in courtrooms around the world. Zac began his legal career at a top-10 global law firm specializing in intellectual property before going in-house with a global consumer product brand, where he experienced practical realities of brand protection first hand. Having been around the world working with law enforcement, conducting raids, and filing lawsuits, Zac’s wealth of experience gives him a unique perspective on brand protection.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
