Mastering Ecommerce UX for Growth

Jul 18, 2024 1:30 PM2:30 PM EST

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Here's what we talked about

  • Discuss best practices for creating a user-friendly online store that converts visitors into buyers
  • Learn from ecommerce leaders about designing an exceptional customer experience
  • Unleash the power of UX to improve your SEO ranking and organic traffic
  • Get expert advice on building a frictionless checkout process to reduce cart abandonment
  • Explore user research techniques to inform your UX decisions, regardless of platform

Event Partners

Klevu

Klevu is a leading provider of AI product discovery software that enables personalized search, merchandising, and product recommendations that just work. With Klevu, B2B and B2C retailers can achieve conversion rates comparable to Amazon, with many Klevu clients achieving up to 8% site-wide and 16% search conversion rates.

Intuit Solutions

IntuitSolutions has helped thousands of merchants build, scale, and accelerate their revenue growth on BigCommerce. Through customization, integration, and optimization, IntuitSolutions turns the BigCommerce platform into an indispensable hub for online businesses, from startups to Fortune 100 enterprises.

Commerce

Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Harvey Nichols, King Arthur Baking Co., Mizuno, Perry Ellis, SportsShoes, and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world.

Connect with Commerce

Guest Speaker

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Dave Hubartt LinkedIn

Head of Global Onboarding at Klevu

Dave Hubartt, Global Head of Onboarding for Klevu AI, brings over 20 years of rich expertise to the realm of AI-driven search and merchandising solutions. Currently based in Atlanta, Georgia, Dave has been instrumental in growing Klevu's stance as a market leader, by ensuring online stores harness natural language processing for unparalleled shopping relevance. Before Klevu, Dave carved a niche in digital solutions at FortyFour, a full-spectrum digital agency. As Technical Director and Lead Architect, he orchestrated robust e-commerce programs and digital campaigns that catalyzed growth for e-commerce brands. Today, Dave channels his accumulated wisdom into Global Onboarding at Klevu, simplifying enterprise-level complexities and aiding retailers and agencies on their journey to MACH and composable architectures.

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Dave Hubartt LinkedIn

Head of Global Onboarding at Klevu

Dave Hubartt, Global Head of Onboarding for Klevu AI, brings over 20 years of rich expertise to the realm of AI-driven search and merchandising solutions. Currently based in Atlanta, Georgia, Dave has been instrumental in growing Klevu's stance as a market leader, by ensuring online stores harness natural language processing for unparalleled shopping relevance. Before Klevu, Dave carved a niche in digital solutions at FortyFour, a full-spectrum digital agency. As Technical Director and Lead Architect, he orchestrated robust e-commerce programs and digital campaigns that catalyzed growth for e-commerce brands. Today, Dave channels his accumulated wisdom into Global Onboarding at Klevu, simplifying enterprise-level complexities and aiding retailers and agencies on their journey to MACH and composable architectures.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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