From Bricks & Mortar to Clicks & Carts: Mastering B2B Ecommerce in 2024
Feb 21, 2024 1:30 PM - 2:30 PM EST
Klevu is a leading provider of AI product discovery software that enables personalized search, merchandising, and product recommendations that just work. With Klevu, B2B and B2C retailers can achieve conversion rates comparable to Amazon, with many Klevu clients achieving up to 8% site-wide and 16% search conversion rates.
Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Harvey Nichols, King Arthur Baking Co., Mizuno, Perry Ellis, SportsShoes, and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world.
Connect with Commerce
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Vice President, B2B at Commerce
Lance leads BigCommerce’s B2B business, where he is responsible for developing and executing the strategy that enables merchants to deliver world-class B2B buying experiences. Before joining Commerce, Lance was Director of Sales for a FinTech SaaS company and also worked in private equity, bringing deep experience across technology, finance, and growth strategy.
Vice President of Global Marketing at Klevu
Rachel is a senior marketer and researcher with 15 years of experience within ecommerce, retail, and user experience, helping businesses identify and bridge gaps in user experience. Rachel's blend of seemingly incongruous specialisms -- including branding, copywriting, UX, PR, B2B growth marketing, and even opera and vocal performance -- give her unique perspective and fuel her curiosity. She has been noted as one of the Top 24 Voices in Ecommerce, and hosts the Klevu Discovered Podcast, uncovering strategic growth tips from retailers and experts.
Founder of Greenwood Consulting
Jason is the founder of Greenwood Consulting - a specialist B2B eCommerce consultancy. For 20+ years, Jason has been helping brands expertly architect compelling digital shopping and brand engagement experiences. Jason hosts the eCommerce Edge Podcast (formerly At the Coalface) and posts almost daily to LinkedIn (32k+ followers). He is a passionate eCommerce mentor, commentator, keynote speaker, and content producer that loves giving back to the industry.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Vice President, B2B at Commerce
Lance leads BigCommerce’s B2B business, where he is responsible for developing and executing the strategy that enables merchants to deliver world-class B2B buying experiences. Before joining Commerce, Lance was Director of Sales for a FinTech SaaS company and also worked in private equity, bringing deep experience across technology, finance, and growth strategy.
Vice President of Global Marketing at Klevu
Rachel is a senior marketer and researcher with 15 years of experience within ecommerce, retail, and user experience, helping businesses identify and bridge gaps in user experience. Rachel's blend of seemingly incongruous specialisms -- including branding, copywriting, UX, PR, B2B growth marketing, and even opera and vocal performance -- give her unique perspective and fuel her curiosity. She has been noted as one of the Top 24 Voices in Ecommerce, and hosts the Klevu Discovered Podcast, uncovering strategic growth tips from retailers and experts.
Founder of Greenwood Consulting
Jason is the founder of Greenwood Consulting - a specialist B2B eCommerce consultancy. For 20+ years, Jason has been helping brands expertly architect compelling digital shopping and brand engagement experiences. Jason hosts the eCommerce Edge Podcast (formerly At the Coalface) and posts almost daily to LinkedIn (32k+ followers). He is a passionate eCommerce mentor, commentator, keynote speaker, and content producer that loves giving back to the industry.
